We Are All Weird

We Are All Weird
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作者:
出版社: The Domino Project
2011-09
ISBN: 9781936719228
定价: 302.50
装帧: 精装
开本: 其他
纸张: 其他
页数: 112页
正文语种: 英语
  • WeAreAllWeirdisacelebrationofchoice,oftreatingdifferentpeopledifferentlyandofembracingthenotionthateveryonedeservesthedignityandrespectthatcomesfrombeingheard.Thebookcallsforendofmassandforthebeginningofofferingpeoplemorechoices,moreinterestsandgivingthemmoreauthoritytooperateinwaysthatreflecttheirownuniquevalues.Forgenerations,marketers,industrialistsandpoliticianshavetriedtoforceusintolittleboxes,complyingwiththeirideaofwhatweshouldbuy,useorwant.Andinanindustrial,mass-marketdrivenworld,thiswasefficientanditworked.Butwhatwelearnedinthisneweraisthatmasslimitsourchoicebecauseitsucceedsonconformity.AsGodinhasidentified,aneweraofweirdnessisuponus.Peoplewithmorechoices,moreinterestsandthepowertodosomethingaboutitaresteppingforwardandinsistingthattheworldworkinadifferentway.Byenablingchoiceweallowpeopletosurviveandthrive. SethGodinisabestsellingauthorwhosebookshavechangedthewaypeoplethinkaboutmarketingandwork.Hismostrecentbook,PoketheBox,wasreleasedinMarch,2011andremainsanAmazonbestseller.OthertitlesincludeTribes,Linchpin,PurpleCowandUnleashingtheIdeavirus.Inadditiontohiswritingandspeaking,SethisthecreatorofTheDominoProject,apublishingventurePoweredbyAmazon.HeisalsothefounderandCEOofSquidoo.com,afastgrowingrecommendationwebsite.Hisblog(finditbytyping"seth"intoGoogle)isthemostpopularmarketingblogintheworld.Beforehisworkasawriterandblogger,SethwasVicePresidentofDirectMarketingatYahoo!,ajobhegotaftersellingthemhispioneering1990sonlinestartup,Yoyodyne.
  • 内容简介:
    WeAreAllWeirdisacelebrationofchoice,oftreatingdifferentpeopledifferentlyandofembracingthenotionthateveryonedeservesthedignityandrespectthatcomesfrombeingheard.Thebookcallsforendofmassandforthebeginningofofferingpeoplemorechoices,moreinterestsandgivingthemmoreauthoritytooperateinwaysthatreflecttheirownuniquevalues.Forgenerations,marketers,industrialistsandpoliticianshavetriedtoforceusintolittleboxes,complyingwiththeirideaofwhatweshouldbuy,useorwant.Andinanindustrial,mass-marketdrivenworld,thiswasefficientanditworked.Butwhatwelearnedinthisneweraisthatmasslimitsourchoicebecauseitsucceedsonconformity.AsGodinhasidentified,aneweraofweirdnessisuponus.Peoplewithmorechoices,moreinterestsandthepowertodosomethingaboutitaresteppingforwardandinsistingthattheworldworkinadifferentway.Byenablingchoiceweallowpeopletosurviveandthrive.
  • 作者简介:
    SethGodinisabestsellingauthorwhosebookshavechangedthewaypeoplethinkaboutmarketingandwork.Hismostrecentbook,PoketheBox,wasreleasedinMarch,2011andremainsanAmazonbestseller.OthertitlesincludeTribes,Linchpin,PurpleCowandUnleashingtheIdeavirus.Inadditiontohiswritingandspeaking,SethisthecreatorofTheDominoProject,apublishingventurePoweredbyAmazon.HeisalsothefounderandCEOofSquidoo.com,afastgrowingrecommendationwebsite.Hisblog(finditbytyping"seth"intoGoogle)isthemostpopularmarketingblogintheworld.Beforehisworkasawriterandblogger,SethwasVicePresidentofDirectMarketingatYahoo!,ajobhegotaftersellingthemhispioneering1990sonlinestartup,Yoyodyne.
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