We Are All Weird

We Are All Weird

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作者: Seth Godin 著

出版社: The Domino Project

出版时间: 2011-09

ISBN: 9781936719228

定价: 302.50

装帧: 精装

开本: 其他

纸张: 其他

页数: 112页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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WeAreAllWeirdisacelebrationofchoice,oftreatingdifferentpeopledifferentlyandofembracingthenotionthateveryonedeservesthedignityandrespectthatcomesfrombeingheard.Thebookcallsforendofmassandforthebeginningofofferingpeoplemorechoices,moreinterestsandgivingthemmoreauthoritytooperateinwaysthatreflecttheirownuniquevalues.Forgenerations,marketers,industrialistsandpoliticianshavetriedtoforceusintolittleboxes,complyingwiththeirideaofwhatweshouldbuy,useorwant.Andinanindustrial,mass-marketdrivenworld,thiswasefficientanditworked.Butwhatwelearnedinthisneweraisthatmasslimitsourchoicebecauseitsucceedsonconformity.AsGodinhasidentified,aneweraofweirdnessisuponus.Peoplewithmorechoices,moreinterestsandthepowertodosomethingaboutitaresteppingforwardandinsistingthattheworldworkinadifferentway.Byenablingchoiceweallowpeopletosurviveandthrive. SethGodinisabestsellingauthorwhosebookshavechangedthewaypeoplethinkaboutmarketingandwork.Hismostrecentbook,PoketheBox,wasreleasedinMarch,2011andremainsanAmazonbestseller.OthertitlesincludeTribes,Linchpin,PurpleCowandUnleashingtheIdeavirus.Inadditiontohiswritingandspeaking,SethisthecreatorofTheDominoProject,apublishingventurePoweredbyAmazon.HeisalsothefounderandCEOofSquidoo.com,afastgrowingrecommendationwebsite.Hisblog(finditbytyping"seth"intoGoogle)isthemostpopularmarketingblogintheworld.Beforehisworkasawriterandblogger,SethwasVicePresidentofDirectMarketingatYahoo!,ajobhegotaftersellingthemhispioneering1990sonlinestartup,Yoyodyne.
内容简介:
WeAreAllWeirdisacelebrationofchoice,oftreatingdifferentpeopledifferentlyandofembracingthenotionthateveryonedeservesthedignityandrespectthatcomesfrombeingheard.Thebookcallsforendofmassandforthebeginningofofferingpeoplemorechoices,moreinterestsandgivingthemmoreauthoritytooperateinwaysthatreflecttheirownuniquevalues.Forgenerations,marketers,industrialistsandpoliticianshavetriedtoforceusintolittleboxes,complyingwiththeirideaofwhatweshouldbuy,useorwant.Andinanindustrial,mass-marketdrivenworld,thiswasefficientanditworked.Butwhatwelearnedinthisneweraisthatmasslimitsourchoicebecauseitsucceedsonconformity.AsGodinhasidentified,aneweraofweirdnessisuponus.Peoplewithmorechoices,moreinterestsandthepowertodosomethingaboutitaresteppingforwardandinsistingthattheworldworkinadifferentway.Byenablingchoiceweallowpeopletosurviveandthrive.
作者简介:
SethGodinisabestsellingauthorwhosebookshavechangedthewaypeoplethinkaboutmarketingandwork.Hismostrecentbook,PoketheBox,wasreleasedinMarch,2011andremainsanAmazonbestseller.OthertitlesincludeTribes,Linchpin,PurpleCowandUnleashingtheIdeavirus.Inadditiontohiswritingandspeaking,SethisthecreatorofTheDominoProject,apublishingventurePoweredbyAmazon.HeisalsothefounderandCEOofSquidoo.com,afastgrowingrecommendationwebsite.Hisblog(finditbytyping"seth"intoGoogle)isthemostpopularmarketingblogintheworld.Beforehisworkasawriterandblogger,SethwasVicePresidentofDirectMarketingatYahoo!,ajobhegotaftersellingthemhispioneering1990sonlinestartup,Yoyodyne.

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