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NeuroInvesting: Build a New Investing Brain[神经科学与投资：打造新的投资脑]

NeuroInvesting: Build a New Investing Brain[神经科学与投资：打造新的投资脑]

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作者: Wai-Yee Chen 著

出版社: Wiley

出版时间: 2013-07

ISBN: 9781118339213

定价: 350.50

装帧: 平装

开本: 其他

纸张: 其他

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

RewireyourbrainforinvestingsuccessAsaninvestmentadvisortohighnetworthindividuals,Wai-YeeChenhasspentyearswatchingherclientsmakeinvestmentdecisions——somegooddecisionsandsomenot-so-gooddecisions.Thoughconfrontedbythesamemarketvariables,thoseclientsoftenmakeverydifferentchoiceswithverydifferentresults.Here,Chenarguesthatit'susuallynotthedatathataffectsinvestordecision-makingasmuchasthewayinvestorsthemselvesthink.InNeuroInvesting,Chenarguesthatinvestorscanchangethewaytheythinkinordertochangethewaytheyinvest.Shepresentsfourelementsthataffectinvestordecision-makingandrevealshowinvestorscanrewiretheirbrainstomakebetterinvestingdecisionsforbetterreturns.UsesneurosciencetoexplainhowsuccessfulinvestorsthinkdifferentWrittenbyanexperiencedinvestmentadvisorwhoworksatoneofAustralia'spremierretailbrokersExplainsinvestingusingreal-worldstoriesaboutinvestorsfromanadvisor'sperspectiveWhenitcomestoinvesting,howyouthinkhasahugeimpactonhowyoumakeinvestingdecisions.Basedontherealscienceofhowpeoplethink,NeuroInvestingofferseveryinvestorachancetochangethewaytheyinvestbychangingthewaytheythink. Wai-YeeChen,CPA,MAppFin,isaninvestmentadviserandprofessionalportfoliomanagerwhospecializesintheuseofoptionsingrowing,protecting,andincome-enhancinginvestmentportfoliosofherhigh-net-worthclients.Wai-Yee'smorethanseventeenyears'experienceintradingandadvisingclientsinmostlyequitiesandderivativesgivesherauniqueperspectiveintohowinvestors'ownpersonality,psychology,andbehavioraltraitsaffecttheirinvestingstyleandreturns.Hermarketinsightsandinvestmentideasareregularlysoughtafterbyinvestmentmagazines,journals,andTVchannelsCNBCandSkyBusiness,andsheisacoachtofellowadvisersandinvestors.Wai-Yee'sskillfulnessindrawingonthesensitivitiesofneuroscience,psychology,andphilosophyofinvesting,combinedwithherknowledgeofthefastanddynamicworldsofderivativesandstocks,makesherbothaswiftandconsideredinvestor/adviser.
内容简介:
RewireyourbrainforinvestingsuccessAsaninvestmentadvisortohighnetworthindividuals,Wai-YeeChenhasspentyearswatchingherclientsmakeinvestmentdecisions——somegooddecisionsandsomenot-so-gooddecisions.Thoughconfrontedbythesamemarketvariables,thoseclientsoftenmakeverydifferentchoiceswithverydifferentresults.Here,Chenarguesthatit'susuallynotthedatathataffectsinvestordecision-makingasmuchasthewayinvestorsthemselvesthink.InNeuroInvesting,Chenarguesthatinvestorscanchangethewaytheythinkinordertochangethewaytheyinvest.Shepresentsfourelementsthataffectinvestordecision-makingandrevealshowinvestorscanrewiretheirbrainstomakebetterinvestingdecisionsforbetterreturns.UsesneurosciencetoexplainhowsuccessfulinvestorsthinkdifferentWrittenbyanexperiencedinvestmentadvisorwhoworksatoneofAustralia'spremierretailbrokersExplainsinvestingusingreal-worldstoriesaboutinvestorsfromanadvisor'sperspectiveWhenitcomestoinvesting,howyouthinkhasahugeimpactonhowyoumakeinvestingdecisions.Basedontherealscienceofhowpeoplethink,NeuroInvestingofferseveryinvestorachancetochangethewaytheyinvestbychangingthewaytheythink.
作者简介:
Wai-YeeChen,CPA,MAppFin,isaninvestmentadviserandprofessionalportfoliomanagerwhospecializesintheuseofoptionsingrowing,protecting,andincome-enhancinginvestmentportfoliosofherhigh-net-worthclients.Wai-Yee'smorethanseventeenyears'experienceintradingandadvisingclientsinmostlyequitiesandderivativesgivesherauniqueperspectiveintohowinvestors'ownpersonality,psychology,andbehavioraltraitsaffecttheirinvestingstyleandreturns.Hermarketinsightsandinvestmentideasareregularlysoughtafterbyinvestmentmagazines,journals,andTVchannelsCNBCandSkyBusiness,andsheisacoachtofellowadvisersandinvestors.Wai-Yee'sskillfulnessindrawingonthesensitivitiesofneuroscience,psychology,andphilosophyofinvesting,combinedwithherknowledgeofthefastanddynamicworldsofderivativesandstocks,makesherbothaswiftandconsideredinvestor/adviser.

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NeuroInvesting: Build a New Investing Brain[神经科学与投资：打造新的投资脑]

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