Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small

Why Not?: How to Use Everyday Ingenuity to Solve Problems Big And Small

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作者: Barry J 著 , Ian Ayres 著

出版社: Harvard Business School Press

出版时间: 2006-11

版次: 1

ISBN: 9781422104347

定价: 153.70

装帧: 平装

开本: 其他

纸张: 其他

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

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WhyNot?isaprimerforfreshthinking,forproblem-solvingwithapurpose,forbringingtheworldafewstepsclosertothewayitshouldbe.Idealistic?Yes.Unrealistic?AccordingtoWhyNot?authorsBarryNalebuffandIanAyres,no.Illustratedwithexamplesfromeveryaspectoflife,WhyNot?offerstechniqueswhichwillhelpyoutakethethingsweallsee,everyday,andthinkabouttheminanewway.Greatideasarewaiting.Whynotbetheonetodiscoverthem? BarryNalebuffistheMiltonSteinbachProfessorofEconomicsatYaleSchoolofManagement.IanAyresistheWilliamK.TownsendProfessorofLawatYaleLawSchool.
内容简介:
WhyNot?isaprimerforfreshthinking,forproblem-solvingwithapurpose,forbringingtheworldafewstepsclosertothewayitshouldbe.Idealistic?Yes.Unrealistic?AccordingtoWhyNot?authorsBarryNalebuffandIanAyres,no.Illustratedwithexamplesfromeveryaspectoflife,WhyNot?offerstechniqueswhichwillhelpyoutakethethingsweallsee,everyday,andthinkabouttheminanewway.Greatideasarewaiting.Whynotbetheonetodiscoverthem?
作者简介:
BarryNalebuffistheMiltonSteinbachProfessorofEconomicsatYaleSchoolofManagement.IanAyresistheWilliamK.TownsendProfessorofLawatYaleLawSchool.

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