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Harvard Business Review on Emerging Markets 哈佛商业评论之寻找市场

Harvard Business Review on Emerging Markets 哈佛商业评论之寻找市场

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作者: Harvard Business School Press （哈佛商学院出版社）著

出版社: Harvard Business Press

出版时间: 2008-09

版次: 1

ISBN: 9781422126493

定价: 202.40

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 224页

正文语种: 英语

丛书: 管理必读系列

分类: 外文古旧书>英文书>经济

4人买过

Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:

How to assess four types of risks of doing business in or with a particular developing country

Strategies for capturing fast-growing consumer markets in emerging economies

Ways to adopt a truly local marketing mind-set

How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.
The Press publishes general interest books in addition to business books. Its bestsellers Blue Ocean Strategy and The First 90 Days are widely read in management circles.
HBSP also publishes business cases which are widely known HBS cases. These cases are used by business schools across the globe for business education.
HB Press books are frequently reviewed and discussed in such publications as the New York Times, The Economist, and the Financial Times.
内容简介:
Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you'll discover:

How to assess four types of risks of doing business in or with a particular developing country

Strategies for capturing fast-growing consumer markets in emerging economies

Ways to adopt a truly local marketing mind-set

How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place
作者简介:
Harvard Business Press is the book-specific division of Harvard Business School Publishing, owned by the Harvard Business School, based in Boston, MA.
The Press publishes general interest books in addition to business books. Its bestsellers Blue Ocean Strategy and The First 90 Days are widely read in management circles.
HBSP also publishes business cases which are widely known HBS cases. These cases are used by business schools across the globe for business education.
HB Press books are frequently reviewed and discussed in such publications as the New York Times, The Economist, and the Financial Times.

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Harvard Business Review on Emerging Markets 哈佛商业评论之寻找市场

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