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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

作者: Phil Fragasso 著

出版社: Wiley

出版时间: 2008-07

版次: 1

ISBN: 9780470247532

定价: 272.20

装帧: 精装

开本: 其他

页数: 304页

正文语种: 英语

分类: 外文古旧书>英文书>童书

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real–life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty–two business–building ideas will inspire you to take immediate action and develop a marketing mindset. Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC. Dedication. Acknowledgments. Introduction: Making Rain While the Sun Shines. Section One: The Brand-Focused Rainmaking Marketer. Roe #1: Begin at the End. Roe #2: Be a Hobgoblin. Roe #3: Get Yourself Some Culture. Roe #4: Be True to Your School. Roe #5: Say It Like You Mean It. Roe #6: Broaden Your Brandwidth. Roe #7: Bow to the Wow. Roe #8: Stay Up, Sell Out, Cash In. Section Two : The Strategic Rainmaking Marketer. Roe #9: See the Forest in Every Tree. Roe #10: Feed the Lion and Spare the Mouse. Roe #11: Smarten Up. Roe #12: Manifest Your Destiny. Roe #13: Kill the Cat. Roe #14: Fuhgeddabout Woulda Coulda Shoulda. Roe #15: Muddy the Waters. Roe #16: Start From Scratch. Section Three: The Tactical Rainmaking Marketer. Roe #17: Celebrate Smilestones. Roe #18: Ignore the Bliss. Roe #19: Stick It. Roe #20: Shorten Up to Sweeten Up. Roe #21: Face the Facts. Roe #22: Say No to Yes But. Roe #23: Sweat Like a Pig. Roe #24: Lose Your Head. Roe #25: Slow Down to Speed Up. Roe #26: Don't Just Because You Can. Roe #27: Show Them the Money. Section Four : The Customer-Focused Rainmaking Marketer. Roe #28: Walk a Mile in Your Customer's ShoesBACKWARDS. Roe #29: Reject IOUs. Roe #30: Act Big, Feel Small. Roe #31: Speak Greek Only in Greece. Roe #32: Listen to be Heard. Roe #33: Say NYET to Nyuk! Roe #34: Love'em OR Leave'em. Roe #35: Go the Extra 18 Inches. Roe #36: Tarnish the Golden Rule. Section Five: The Competitive Rainmaking Marketer. Roe #37: See the Whites of Their Eyes. Roe #38: Shop Till You Drop. Roe #39: Experience the Experience. Roe #40: Choose to Lose. Roe #41: Analyze This. Roe #42: Expect the Unexpected. Roe #43: Give Up. Section Six: The Hardwired Rainmaking Marketer. Roe #44: Tell a Story Worth a Thousand Pictures. Roe #45: French KISS. Roe #46: Light Your Lying Pants on Fire. Roe #47: Sell Soft, Market Hard. Roe #48: Reduce Your Attention Spam. Roe #49: Choose Them Over Us. Roe #50: Just Don't Do ID. Roe #51: Suck It Up. Roe #52: Burn This Book. Index.
内容简介:
You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real–life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty–two business–building ideas will inspire you to take immediate action and develop a marketing mindset.
作者简介:
Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.
目录:
Dedication. Acknowledgments. Introduction: Making Rain While the Sun Shines. Section One: The Brand-Focused Rainmaking Marketer. Roe #1: Begin at the End. Roe #2: Be a Hobgoblin. Roe #3: Get Yourself Some Culture. Roe #4: Be True to Your School. Roe #5: Say It Like You Mean It. Roe #6: Broaden Your Brandwidth. Roe #7: Bow to the Wow. Roe #8: Stay Up, Sell Out, Cash In. Section Two : The Strategic Rainmaking Marketer. Roe #9: See the Forest in Every Tree. Roe #10: Feed the Lion and Spare the Mouse. Roe #11: Smarten Up. Roe #12: Manifest Your Destiny. Roe #13: Kill the Cat. Roe #14: Fuhgeddabout Woulda Coulda Shoulda. Roe #15: Muddy the Waters. Roe #16: Start From Scratch. Section Three: The Tactical Rainmaking Marketer. Roe #17: Celebrate Smilestones. Roe #18: Ignore the Bliss. Roe #19: Stick It. Roe #20: Shorten Up to Sweeten Up. Roe #21: Face the Facts. Roe #22: Say No to Yes But. Roe #23: Sweat Like a Pig. Roe #24: Lose Your Head. Roe #25: Slow Down to Speed Up. Roe #26: Don't Just Because You Can. Roe #27: Show Them the Money. Section Four : The Customer-Focused Rainmaking Marketer. Roe #28: Walk a Mile in Your Customer's ShoesBACKWARDS. Roe #29: Reject IOUs. Roe #30: Act Big, Feel Small. Roe #31: Speak Greek Only in Greece. Roe #32: Listen to be Heard. Roe #33: Say NYET to Nyuk! Roe #34: Love'em OR Leave'em. Roe #35: Go the Extra 18 Inches. Roe #36: Tarnish the Golden Rule. Section Five: The Competitive Rainmaking Marketer. Roe #37: See the Whites of Their Eyes. Roe #38: Shop Till You Drop. Roe #39: Experience the Experience. Roe #40: Choose to Lose. Roe #41: Analyze This. Roe #42: Expect the Unexpected. Roe #43: Give Up. Section Six: The Hardwired Rainmaking Marketer. Roe #44: Tell a Story Worth a Thousand Pictures. Roe #45: French KISS. Roe #46: Light Your Lying Pants on Fire. Roe #47: Sell Soft, Market Hard. Roe #48: Reduce Your Attention Spam. Roe #49: Choose Them Over Us. Roe #50: Just Don't Do ID. Roe #51: Suck It Up. Roe #52: Burn This Book. Index.

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Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

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