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Catalyst Code: The Strategies Behind the World's Most Dynamic Companies触媒密码:世界最具活力公司的战略

Catalyst Code: The Strategies Behind the World's Most Dynamic Companies触媒密码:世界最具活力公司的战略

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作者: David S. Evans （戴维·S·埃文斯）著 , Richard Schmalensee （理查德·施马兰西）著

出版社: Harvard Business Press

出版时间: 2007-04

版次: 1

ISBN: 9781422101995

定价: 275.50

装帧: 精装

纸张: 胶版纸

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>经济

1人买过

In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right and transform their pricing practices, incentive plans, and organizational structures are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn t for the faint of heart but Catalyst Code maps it out, showing where the opportunities and pitfalls lie.

在这本向定价、产品设计、组织和激励的传统智慧发起挑战的书中，戴维·埃文斯和理查德·施马兰西首次提出了一个循序渐进的框架，以鼓励和维护这些有活力的企业的发展。他们仔细研究了所有时代中最成功的触媒企业以及许多尝试过却失败了的触媒企业，并对成功秘诀提出了独创性观点。通信技术的快速发展，正使得世界各地的相异群体比以往任何时候都更加容易联结成触媒社区。埃文斯和施马兰西指出，这就是为什么双面企业，或说触媒，充当了权力经纪人的原因。它们迅速打乱了现有的行业生态系统，并获得了在经济中前所未有的地位。本书是一个完整的指南，适用于理解触媒企业所面临的特殊动态性和独特问题，例如：触媒企业的陷阱在哪里？如何充分利用触媒关系创造的机会？

David is a professor at University College London and lecturer at the University of Chicago. The author of more than 80 academic articles, his empirical research on two-sided businesses is cited widely. He is the Founder of Market Platform Dynamics, a strategic consulting firm that helps catalysts develop profitable product, customer and business strategies. Dick is the Dean of the Sloan School of Management at the Massachusetts Institute of Technology (MIT) in Cambridge, MA, where he is also a professor of management and economics. A former member of the President s Council of Economic Advisors, Dick is one of the world s leading scholars on the economics of industrial organization. Dick is the Chairman of Market Platform Dynamics and the author of more than 100 academic articles. He has Ph.D. and undergraduate degrees from MIT in economics and lives in Boston.

理查德·施马兰西，MIT斯隆管理学院院长。
内容简介:
In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts businesses that bring together a number of groups who need each other and make it easy for them to work together are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together. Companies that do this right and transform their pricing practices, incentive plans, and organizational structures are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn t for the faint of heart but Catalyst Code maps it out, showing where the opportunities and pitfalls lie.

在这本向定价、产品设计、组织和激励的传统智慧发起挑战的书中，戴维·埃文斯和理查德·施马兰西首次提出了一个循序渐进的框架，以鼓励和维护这些有活力的企业的发展。他们仔细研究了所有时代中最成功的触媒企业以及许多尝试过却失败了的触媒企业，并对成功秘诀提出了独创性观点。通信技术的快速发展，正使得世界各地的相异群体比以往任何时候都更加容易联结成触媒社区。埃文斯和施马兰西指出，这就是为什么双面企业，或说触媒，充当了权力经纪人的原因。它们迅速打乱了现有的行业生态系统，并获得了在经济中前所未有的地位。本书是一个完整的指南，适用于理解触媒企业所面临的特殊动态性和独特问题，例如：触媒企业的陷阱在哪里？如何充分利用触媒关系创造的机会？
作者简介:
David is a professor at University College London and lecturer at the University of Chicago. The author of more than 80 academic articles, his empirical research on two-sided businesses is cited widely. He is the Founder of Market Platform Dynamics, a strategic consulting firm that helps catalysts develop profitable product, customer and business strategies. Dick is the Dean of the Sloan School of Management at the Massachusetts Institute of Technology (MIT) in Cambridge, MA, where he is also a professor of management and economics. A former member of the President s Council of Economic Advisors, Dick is one of the world s leading scholars on the economics of industrial organization. Dick is the Chairman of Market Platform Dynamics and the author of more than 100 academic articles. He has Ph.D. and undergraduate degrees from MIT in economics and lives in Boston.

理查德·施马兰西，MIT斯隆管理学院院长。

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