How the World Sees You: Discover Your Highest Value Through the Science of Fascination

How the World Sees You: Discover Your Highest Value Through the Science of Fascination
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作者:
出版社: HarperCollins
2014-06
ISBN: 9780062230690
定价: 275.90
装帧: 精装
页数: 256页
正文语种: 英语
2人买过
  • In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding “personality brands”—how individuals use different triggers to influence, persuade, and captivate others.You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time. Sally Hogshead is a nationally recognized speaker and consultant who teaches people how to communicate and captivate in a world of too little time and too much information. Over the past decade, she has assessed 160,000 people to identify a scientific approach to personal branding. Her team has uncovered surprising trends about why certain people and companies succeed. Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters. Sally is the creator of The Fascination Advantage?: the world’s first personality test that measures what makes someone most engaging to others. She frequently appears in national media including NBC’s Today Show and the New York Times. Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Her clients include Intel, Cisco, and GE, among other
  • 内容简介:
    In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding “personality brands”—how individuals use different triggers to influence, persuade, and captivate others.You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.Inviting readers to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches readers to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
  • 作者简介:
    Sally Hogshead is a nationally recognized speaker and consultant who teaches people how to communicate and captivate in a world of too little time and too much information. Over the past decade, she has assessed 160,000 people to identify a scientific approach to personal branding. Her team has uncovered surprising trends about why certain people and companies succeed. Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters. Sally is the creator of The Fascination Advantage?: the world’s first personality test that measures what makes someone most engaging to others. She frequently appears in national media including NBC’s Today Show and the New York Times. Few keynote speakers blend a research-based message with the high-energy delivery required to inspire big audiences. Sally is a 2012 recipient of the coveted CPAE award for lifetime achievement in speaking excellence. Her clients include Intel, Cisco, and GE, among other
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