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Visual Creativity

Visual Creativity

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作者: Mario Pricken 著

出版社: Thames & Hudson

出版时间: 2004-09

ISBN: 9780500511664

定价: 615.00

装帧: 精装

页数: 232页

正文语种: 英语

分类: 外文古旧书>英文书>经济

Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers. Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.
内容简介:
Mario Pricken's previous book, Creative Advertising, sparked the imaginations of countless advertising, marketing, media and design professionals. Now Visual Creativity goes one step further. This practical handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development have a wealth of exercises and methods at their fingertips that help them to hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are vividly illustrated with hundreds of full-colour images from the world's best idea-makers.
作者简介:
Mario Pricken is a creative director and direct marketing consultant who trains creative teams from advertising agencies and marketing departments. He lives in Germany.

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