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国际商务管理

国际商务管理

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作者: 胡松华编

出版社: 中山大学出版社

出版时间: 2006-02

版次: 1

ISBN: 9787306026590

定价: 35.00

装帧: 平装

开本: 其他

纸张: 胶版纸

分类: 教材教辅考试>教材>大学教材>管理

4人买过

Preface

Chapter 1 Challenge of International Business Management

  Opening Case Galanz: A Workshop of the World

  1.1 Singificance of International Business

  1.2 The Role of International Business Environment

  1.3 Decision-making Function of International managers

  1.4 Summary

  1.5 Scenario Analysis

Chapter 2 Modes of Internation Business

  Opening Case A Global Challenge for Kodak

  2.1 Basic Types of Entry Modes

  2.2 A Comparison of Enty Modes

  2.3 Selecting the Mode of Entry

  2.4 Summary

  2.5 Scenario Analysis

Chapter 3 International Investment: Theory and Practice

  Opening Case mestle's Global Drive

  3.1 The Scope of International Investment

  3.2 The MNE: Evolution, Structure, and Characteristics

  3.3 FDI Theories and Theories of the MNE

  3.4 Porter's Diamond Model

  3.5 Summary

  Closing Case Aflac's Success in Japan

Chapter 4 International Trade: Theory and Policy

  Opening Case Trade Between the U.S. and China

  4.1 Rationale of International Trade

  4.2 International Trade Barriers

  4.3 International Trading System

  4.4 Summay

Chapter 5 International Trade Practice

  Opening Case Which Bank Should the Documents Be Presented to?

  5.1 International Trade Terms

  5.2 Remittance and Collection

  5.3 Letter of Credit(L/C)

  5.4 Summary

  5.5 Scenario Analysis

Chapter 6 Global Strategic Management

  Opening Case The Rise of Haier as a Global Manufacturer

  6.1 The Nature of Global Strategic management

  6.2 Global Strategic Formulation

  6.3 Global Strategy Implementation

  6.4 Global Strategic Control

  6.5 Summary

Chapter 7 Global Organization Design

  Opening CaseProcter & Gamble's Overhaul: Organiztion 2005

  7.1 International Division Structure

  7.2 Global Product Structure

  7.3 Global Geographic Structure

  7.4 Global Functional Structure

  7.5 Global Matrix Structure

  7.6 Summary

Chapter 8 International Investment Management

  Opening Case "IBM PC" Goes to Lenovo

  8.1 Forms of Foreign Direct Investment

  8.2 managing Foreign Exchange Risks

  8.3 Cost of Capital for International Investment

  8.4 Investment Approaches

  8.5 Feasibility Study for Interantional Projects

Chapter 9 Global Operation Management

Chapter 10 Global Supply Chain Management

Appendix

Glossary

Bibliography
目录:
Preface

Chapter 1 Challenge of International Business Management

  Opening Case Galanz: A Workshop of the World

  1.1 Singificance of International Business

  1.2 The Role of International Business Environment

  1.3 Decision-making Function of International managers

  1.4 Summary

  1.5 Scenario Analysis

Chapter 2 Modes of Internation Business

  Opening Case A Global Challenge for Kodak

  2.1 Basic Types of Entry Modes

  2.2 A Comparison of Enty Modes

  2.3 Selecting the Mode of Entry

  2.4 Summary

  2.5 Scenario Analysis

Chapter 3 International Investment: Theory and Practice

  Opening Case mestle's Global Drive

  3.1 The Scope of International Investment

  3.2 The MNE: Evolution, Structure, and Characteristics

  3.3 FDI Theories and Theories of the MNE

  3.4 Porter's Diamond Model

  3.5 Summary

  Closing Case Aflac's Success in Japan

Chapter 4 International Trade: Theory and Policy

  Opening Case Trade Between the U.S. and China

  4.1 Rationale of International Trade

  4.2 International Trade Barriers

  4.3 International Trading System

  4.4 Summay

Chapter 5 International Trade Practice

  Opening Case Which Bank Should the Documents Be Presented to?

  5.1 International Trade Terms

  5.2 Remittance and Collection

  5.3 Letter of Credit(L/C)

  5.4 Summary

  5.5 Scenario Analysis

Chapter 6 Global Strategic Management

  Opening Case The Rise of Haier as a Global Manufacturer

  6.1 The Nature of Global Strategic management

  6.2 Global Strategic Formulation

  6.3 Global Strategy Implementation

  6.4 Global Strategic Control

  6.5 Summary

Chapter 7 Global Organization Design

  Opening CaseProcter & Gamble's Overhaul: Organiztion 2005

  7.1 International Division Structure

  7.2 Global Product Structure

  7.3 Global Geographic Structure

  7.4 Global Functional Structure

  7.5 Global Matrix Structure

  7.6 Summary

Chapter 8 International Investment Management

  Opening Case "IBM PC" Goes to Lenovo

  8.1 Forms of Foreign Direct Investment

  8.2 managing Foreign Exchange Risks

  8.3 Cost of Capital for International Investment

  8.4 Investment Approaches

  8.5 Feasibility Study for Interantional Projects

Chapter 9 Global Operation Management

Chapter 10 Global Supply Chain Management

Appendix

Glossary

Bibliography

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