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Rfps Suck! How to Master the RFP System Once and for All to Win Big Business

Rfps Suck! How to Master the RFP System Once and for All to Win Big Business

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作者: Tom Searcy 著

出版社: Channel V Books

出版时间: 2009-11

ISBN: 9780982473962

定价: 167.20

装帧: 平装

开本: 其他

纸张: 其他

页数: 166页

正文语种: 英语

分类: 外文古旧书>英文书>经济

It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today， governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them， but you need to know that companies use RFPs-and increasingly purchasing and procurement-for many reasons that have little to do with the opportunity offered in the official document. The result? We all have no choice but to go through the expensive and time-consuming process. And though you might like to believe the system is fair， if your company is pitching a disproportionately larger client， you're at a disadvantage from the moment you begin the process. WHY? Because the RFP system is not built for you. It's built for big companies and government institutions that benefit from RFPs. But no matter how hard you try to avoid them， there will inevitably come a day when that irresistible RFP lands on your desk. It's almost like it was written for you. This book is your best guide on what to know， to question and to do when faced with that RFP. It will also help you develop the confidence and understanding to know when to quit the process before it even starts or when to stay in it and win big. Jennifer Palus has managed both the qualitative and quantitative aspects of marketing programs for more than two decades. Her career spans a variety of industries, including retail, wholesale distribution, consumer goods, financial services, and consulting. Her specific areas of expertise include strategic planning, trend analysis, data management, business intelligence, and marketing communications. She holds a Bachelor of Science degree in Marketing from Indiana University's Kelly School of Business; she graduated with highest distinction.
内容简介:
It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today， governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them， but you need to know that companies use RFPs-and increasingly purchasing and procurement-for many reasons that have little to do with the opportunity offered in the official document. The result? We all have no choice but to go through the expensive and time-consuming process. And though you might like to believe the system is fair， if your company is pitching a disproportionately larger client， you're at a disadvantage from the moment you begin the process. WHY? Because the RFP system is not built for you. It's built for big companies and government institutions that benefit from RFPs. But no matter how hard you try to avoid them， there will inevitably come a day when that irresistible RFP lands on your desk. It's almost like it was written for you. This book is your best guide on what to know， to question and to do when faced with that RFP. It will also help you develop the confidence and understanding to know when to quit the process before it even starts or when to stay in it and win big.
作者简介:
Jennifer Palus has managed both the qualitative and quantitative aspects of marketing programs for more than two decades. Her career spans a variety of industries, including retail, wholesale distribution, consumer goods, financial services, and consulting. Her specific areas of expertise include strategic planning, trend analysis, data management, business intelligence, and marketing communications. She holds a Bachelor of Science degree in Marketing from Indiana University's Kelly School of Business; she graduated with highest distinction.

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Rfps Suck! How to Master the RFP System Once and for All to Win Big Business

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