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X: The Experience When Business Meets Design

X: The Experience When Business Meets Design
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作者: 著
出版社: Wiley
2015-10
ISBN: 9781118456545
定价: 293.10
装帧: 其他
开本: 其他
纸张: 其他
页数: 256页
分类: 外文古旧书>英文书>经济
  • Welcometoaneweraofbusinessinwhichyourbrandisdefinedbythosewhoexperienceit.Customerexperienceisthenewmarketinganditsalsooneofthehottesttrendsinbusinessrightnow.AlsoknownasCX，executives，strategists，andagenciesalikearelearningthatthedigitalcustomerisnotablydifferentthanthetraditionalcustomersbeforethem.Expectations，thetechnologytheyuse，howandwheretheymakedecisionsandwhatitistheyvalueisforcingstrategiststorethinkandredesignthecustomerjourneyforamultiscreenworld.Whilerifewithchallenges，CXrepresentsalife–savingopportunityforbusinessestoearnrelevanceamonganewgenerationofconnectedcustomers.Butwhatisanexperience?Believeitornot，itsmorethancreativemarketingorexceptionalcustomersupport.Anexperienceisaphysicalandemotionalconnectionbetweenbrandandcustomerthroughouttherelationshiplifecycle.Anexperienceisthebrandanditisaspirational.Anexperienceisagreatproduct，itspackaginganditsperformanceovertime.Anexperienceisdelightfulsalesandservice.AnexperienceiseverythingandanexperienceisintentionalbydesignTherealityisthatpeoplearegoingtohaveanexperience.Thequestionishaveweactuallydefinedwhatitisandwhatitshouldlooklike，feellike，andhowitenchantsoursensesandsensibilities?Ordoyoujustleaveittochance?Theproblemisthatexperiencestodayaredisjointedsimplybecauseeveryonehasadifferentanswertowhatanexperienceisorshouldbe.Andworse，peoplewholeadcustomerengagementacrossdifferenttouchpointsdontcollaborateorcommunicatetoday.Withoutdesign，experiencesareindeedlefttocoincidenceandtheresnoneed，benefitorgloryinhappenstance.Tocompeteforthefuture，toearnacompetitiveadvantageandtobuildrelevanceintomoremeaningfulandfruitfulrelationships，takesexperiencearchitecture.InhisnewbookX，BrianSolissharesmorethantheimportanceofexperience;heteachesreadershowtodesignadesired，meaningfulanduniformcustomerexperienceineverymomentoftruth.SolisintroducestheriseofexperiencearchitectureandhelpsreadersshiftfromareactivetoproactiveapproachtoCXthatborrowsinafunandinformativewayfromtheartandscienceof:UserExperience(UX)Human–CenteredDesignHollywoodStorytellingGameTheoryTransportationEngineeringStoryboardingApplesapproachtoexperiencearchitectureInX，Solisintroducesaframeworkthatwillhelpanyoneanswerthequestion"Whatisanexperience?"Business，meetdesign.
  • 内容简介:
    Welcometoaneweraofbusinessinwhichyourbrandisdefinedbythosewhoexperienceit.Customerexperienceisthenewmarketinganditsalsooneofthehottesttrendsinbusinessrightnow.AlsoknownasCX，executives，strategists，andagenciesalikearelearningthatthedigitalcustomerisnotablydifferentthanthetraditionalcustomersbeforethem.Expectations，thetechnologytheyuse，howandwheretheymakedecisionsandwhatitistheyvalueisforcingstrategiststorethinkandredesignthecustomerjourneyforamultiscreenworld.Whilerifewithchallenges，CXrepresentsalife–savingopportunityforbusinessestoearnrelevanceamonganewgenerationofconnectedcustomers.Butwhatisanexperience?Believeitornot，itsmorethancreativemarketingorexceptionalcustomersupport.Anexperienceisaphysicalandemotionalconnectionbetweenbrandandcustomerthroughouttherelationshiplifecycle.Anexperienceisthebrandanditisaspirational.Anexperienceisagreatproduct，itspackaginganditsperformanceovertime.Anexperienceisdelightfulsalesandservice.AnexperienceiseverythingandanexperienceisintentionalbydesignTherealityisthatpeoplearegoingtohaveanexperience.Thequestionishaveweactuallydefinedwhatitisandwhatitshouldlooklike，feellike，andhowitenchantsoursensesandsensibilities?Ordoyoujustleaveittochance?Theproblemisthatexperiencestodayaredisjointedsimplybecauseeveryonehasadifferentanswertowhatanexperienceisorshouldbe.Andworse，peoplewholeadcustomerengagementacrossdifferenttouchpointsdontcollaborateorcommunicatetoday.Withoutdesign，experiencesareindeedlefttocoincidenceandtheresnoneed，benefitorgloryinhappenstance.Tocompeteforthefuture，toearnacompetitiveadvantageandtobuildrelevanceintomoremeaningfulandfruitfulrelationships，takesexperiencearchitecture.InhisnewbookX，BrianSolissharesmorethantheimportanceofexperience;heteachesreadershowtodesignadesired，meaningfulanduniformcustomerexperienceineverymomentoftruth.SolisintroducestheriseofexperiencearchitectureandhelpsreadersshiftfromareactivetoproactiveapproachtoCXthatborrowsinafunandinformativewayfromtheartandscienceof:UserExperience(UX)Human–CenteredDesignHollywoodStorytellingGameTheoryTransportationEngineeringStoryboardingApplesapproachtoexperiencearchitectureInX，Solisintroducesaframeworkthatwillhelpanyoneanswerthequestion"Whatisanexperience?"Business，meetdesign.
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