The Back of the Napkin: Solving Problems and Selling Ideas with Pictures纸巾的背面

The Back of the Napkin: Solving Problems and Selling Ideas with Pictures纸巾的背面
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作者: (丹·罗姆)
出版社: Penguin
2009-12
版次: 1
ISBN: 9781591843061
定价: 223.90
装帧: 精装
开本: 16开
纸张: 胶版纸
页数: 282页
正文语种: 英语
  • Theacclaimedbestselleraboutvisualproblemsolving-nowbiggerandbetter.

    "Thereisnomorepowerfulwaytoprovethatweknowsomethingwellthantodrawasimplepictureofit.Andthereisnomorepowerfulwaytoseehiddensolutionsthantopickupapenanddrawoutthepiecesofourproblem."

    SowritesDanRoaminTheBackoftheNapkin,theinternationalbestsellerthatprovesthatasimpledrawingonahumblenapkincanbemorepowerfulthantheslickestPowerPointpresentation.Drawingontwentyyearsofexperienceandthelatestdiscoveriesinvisionscience,Roamteachesreadershowtoclarifyanyproblemorsellanyideausingasimplesetoftools.

    Herevealsthateveryoneisbornwithatalentforvisualthinking,eventhosewhosweartheycan'tdraw.Andheshowshowthinkingwithpicturescanhelpyoudiscoveranddevelopnewideas,solveproblemsinunexpectedways,anddramaticallyimproveyourabilitytoshareyourinsights.

    TakeHerbKelleherandRollinKing,whofiguredouthowtobeatthetraditionalhub-and-spokeairlineswithabarnapkinandapen.ThreedotstorepresentDallas,Houston,andSanAntonio.Threearrowstoshowdirectflights.Problemsolved,andthepicturemadeiteasytosellSouthwestAirlinestoinvestorsandcustomers.

    Nowwithmorecolor,biggerpictures,andadditionalcontent,thisneweditiondoesanevenbetterjobofhelpingyouliterallyseetheworldinanewway.Jointheteachers,projectmanagers,doctors,engineers,assembly-lineworkers,pilots,footballcoaches,marinedrillinstructors,financialanalysts,students,parents,andlawyerswhohavediscoveredthepowerofsolvingproblemswithpictures. AsthepresidentofDigitalRoamInc.,DanRoamhashelpedleadersatMicrosoft,Google,Wal-Mart,theFederalReserve,Boeing,andtheU.S.Senatesolvecomplexproblemsthroughvisualthinking.DanandhiswhiteboardhaveappearedonCNN,MSNBC,ABCNews,FoxNews,andNPR.HelivesinSanFrancisco.
  • 内容简介:
    Theacclaimedbestselleraboutvisualproblemsolving-nowbiggerandbetter.

    "Thereisnomorepowerfulwaytoprovethatweknowsomethingwellthantodrawasimplepictureofit.Andthereisnomorepowerfulwaytoseehiddensolutionsthantopickupapenanddrawoutthepiecesofourproblem."

    SowritesDanRoaminTheBackoftheNapkin,theinternationalbestsellerthatprovesthatasimpledrawingonahumblenapkincanbemorepowerfulthantheslickestPowerPointpresentation.Drawingontwentyyearsofexperienceandthelatestdiscoveriesinvisionscience,Roamteachesreadershowtoclarifyanyproblemorsellanyideausingasimplesetoftools.

    Herevealsthateveryoneisbornwithatalentforvisualthinking,eventhosewhosweartheycan'tdraw.Andheshowshowthinkingwithpicturescanhelpyoudiscoveranddevelopnewideas,solveproblemsinunexpectedways,anddramaticallyimproveyourabilitytoshareyourinsights.

    TakeHerbKelleherandRollinKing,whofiguredouthowtobeatthetraditionalhub-and-spokeairlineswithabarnapkinandapen.ThreedotstorepresentDallas,Houston,andSanAntonio.Threearrowstoshowdirectflights.Problemsolved,andthepicturemadeiteasytosellSouthwestAirlinestoinvestorsandcustomers.

    Nowwithmorecolor,biggerpictures,andadditionalcontent,thisneweditiondoesanevenbetterjobofhelpingyouliterallyseetheworldinanewway.Jointheteachers,projectmanagers,doctors,engineers,assembly-lineworkers,pilots,footballcoaches,marinedrillinstructors,financialanalysts,students,parents,andlawyerswhohavediscoveredthepowerofsolvingproblemswithpictures.
  • 作者简介:
    AsthepresidentofDigitalRoamInc.,DanRoamhashelpedleadersatMicrosoft,Google,Wal-Mart,theFederalReserve,Boeing,andtheU.S.Senatesolvecomplexproblemsthroughvisualthinking.DanandhiswhiteboardhaveappearedonCNN,MSNBC,ABCNews,FoxNews,andNPR.HelivesinSanFrancisco.
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