Blue Ocean Shift Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Blue Ocean Shift  Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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出版社: Hachette
2017-09
ISBN: 9780316314046
定价: 479.04
装帧: 其他
页数: 336页
4人买过
  • Blue Ocean Strategy was published in 2005 by Harvard Business Review Press; it unleashed a phenomenon. In 10 years, it would go on to sell 3.5 million copies worldwide (1 million of that in North America) in 44 languages, become a bestseller across five continents, and coin the business phrase "blue ocean." Authors Chan and Renee themselves became thought leaders, accumulating awards and recognition while setting up the Blue Ocean Institute at INSTEAD, the second largest business school in the world.
       Blue Ocean Strategy reveals how smart companies stop competing head-to-head with rivals, abandon "market-competing moves"-- what they call red ocean strategy -- and embrace "market-creating moves"-a.k.a blue ocean strategy to profit exponentially because these companies reach untapped market spaces ripe for growth and innovation.
      
      Yet, while the book was a huge success, Chan and Renee kept on getting the same feedback, from small shops on Main Street to giant firms on Wall Street. Entrepreneurs and startups were looking for concrete steps and a systematic process they could follow to create and capture blue oceans at minimal risk. And established companies stuck in the red ocean sought to understand how to move from the red to the blue. Tapping their worldwide network, Chan and Renee spent 10 years studying those who put blue ocean strategy into practice. They analyzed the patterns of successes and failures and drew lessons from their experiences to understand what works, what doesn't, and how to avoid the potential pitfalls.,
  • 内容简介:
    Blue Ocean Strategy was published in 2005 by Harvard Business Review Press; it unleashed a phenomenon. In 10 years, it would go on to sell 3.5 million copies worldwide (1 million of that in North America) in 44 languages, become a bestseller across five continents, and coin the business phrase "blue ocean." Authors Chan and Renee themselves became thought leaders, accumulating awards and recognition while setting up the Blue Ocean Institute at INSTEAD, the second largest business school in the world.
       Blue Ocean Strategy reveals how smart companies stop competing head-to-head with rivals, abandon "market-competing moves"-- what they call red ocean strategy -- and embrace "market-creating moves"-a.k.a blue ocean strategy to profit exponentially because these companies reach untapped market spaces ripe for growth and innovation.
      
      Yet, while the book was a huge success, Chan and Renee kept on getting the same feedback, from small shops on Main Street to giant firms on Wall Street. Entrepreneurs and startups were looking for concrete steps and a systematic process they could follow to create and capture blue oceans at minimal risk. And established companies stuck in the red ocean sought to understand how to move from the red to the blue. Tapping their worldwide network, Chan and Renee spent 10 years studying those who put blue ocean strategy into practice. They analyzed the patterns of successes and failures and drew lessons from their experiences to understand what works, what doesn't, and how to avoid the potential pitfalls.,
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