高职高专商务英语类专业规划教材：商务英语
出版时间:
2009-08
版次:
1
ISBN:
9787562929574
定价:
26.00
装帧:
平装
开本:
16开
纸张:
胶版纸
页数:
169页
正文语种:
英语
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《商务英语》围绕一整套商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。《商务英语》共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。
《商务英语》既适用于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士自学培训用书。 Unit1MeetingaTradeDelegation
PartIListenandTalk
PartIIReading
EffectiveStrategiesforInternationalNegotiators（I）
PartHICaseStudy
StatusInquiries
Part1VAdditionalReading
EffectiveStrategiesforInternationalNegotiators（II）
PartVCultureSalon
RulesofInteraction
Unit2BusinessDinner
PartIListenandTalk
PartIIReading
ChineseCuisine
PartIllCaseStudy
InvitationCards&Letters
PartIVAdditionalReading
EatingintheUSA
PartVCultureSalon
TableManners
Unit3FactoryToursandSightseeing
PartIListenandTalk
PartIIReading
TravelBroadensExecutiveMinds
PartIIICaseStudy
ShortCompanyProfiles
PartIVAdditionalReading
WelcometoBeijing
PartVCultureSalon
TravelAgency
Unit4EstablishingBusinessRelations
PartIListenandTalk
PartIIReading
HowtoEstablishBusinessRelations
PartIIICaseStudy
LettersofEstablishingBusinessRelations
PartIVAdditionalReading
EU-ChinaRelations
PartVCultureSalon
HowtoEstablishandKeepBusinessRelationshipswiththeArabs
Unit5EnquiriesandOffers
PartIListenandTalk
PartIIReading
Cross-culturalNegotiating
PartHICaseStudy
LettersofEnquiriesandOffers
Part1VAdditionalReading
AskingQuestions
PartVCultureSalon
ConcedingandBargaining
Unit6CounterOffer
PartIListenandTalk
PartIIReading
OnPrice
PartIllCaseStudy
LettersofCounter-offer
PartIVAdditionalReading
BusinessCustomso{theUnitedStates
PartVCultureSalon
CounterOffer
Unit7TermsofPayment
PartIListenandTalk
PartIIReading
TermsofPayment
PartHICaseStudy
LettersofCredit
PartIVAdditionalReading
BillofExchangeorDraft
PartVCultureSalon
BusinessontheInternet
Unit8BusinessContracts
PartIListenandTalk
PartIIReading
TheBusinessContract
PartIIICaseStudy
WritingaBusinessContract
PartIVAdditionalReading
TheExportSalesContract
PartVCultureSalon
HowtoExpressYourThanks
Unit9DeliveryofGoods
PartIListenandTalk
PartIIReading
Shipment
PartHICaseStudy
ShippingAdvice
PartIVAdditionalReading
BillofLading
PartVCultureSalon
History-Containerization
Unit10ComplaintsandClaims
PartIListenandTalk
PartIIReading
ComplaintsandClaims（I）
PartIIICaseStudy
LettersofMakingComplaintsandSettlementofClaims
PartIVAdditionalReading
ComplaintsandClaims（II）
PartVCultureSalon
WhatdoBusinessEthicsBringto
Unit11CommoditiesFair
PartIListenandTalk
PartIIReading
ChinaYanglingAgriculturalHi-techFair
PartIIICaseStudy
MeetingAddress
PartIVAdditionalReading
ExhibitionandItsClassification
PartVCultureSalon
BackgroundofChinaImportandExportCommoditiesFair
Unit12Meeting
PartIListenandTalk
PartIIReading
ConductingEffectiveMeetings
PartI]ICaseStudy
Minutes
PartIVAdditionalReading
TheUnitedNationsConferenceonTradeandDevelopment
PartVCultureSalon
WhatShouldaSecretaryDoforPeopleattheMeeting?
Unit13TelephoneCalls
PartIListenandTalk
PartIIReading
TenThingsNeverinYourBusinessCalls
PartHICaseStudy
ATelephoneMessage
PartIVAdditionalReading
EffectiveTelephoneCall
PartVCultureSalon
PreparingforaTelephoneCall
Unit14JobsandCareers
PartIListenandTalk
PartIIReading
WhenLosingaJobMeansLosingYourIdentity
PartII1CaseStudy
JobApplication
PartIVAdditionalReading
CareerPlanning
PartVCultureSalon
PresentingYourselfSuccessfully
References
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内容简介:
《商务英语》围绕一整套商务活动展开，以真实的商务情景为线索，涵盖迎接外商、宴请、安排行程、电话联系、召开会议等日常商务活动，包括建立业务关系、询盘、发盘、价格磋商、成交、支付、装运、理赔等主要业务环节，同时讨论了岗位与职业、商展等与现代商务活动紧密相关的话题，强化学生的听、说、读、写、译等基本技能。《商务英语》共14个单元，每个单元围绕主题，采取任务型训练，通过5个教学模块——听说训练、实用阅读、案例分析、拓展阅读、文化沙龙来提高教学的灵活性和趣味性，强化学生英语基本功的培养。
《商务英语》既适用于高职高专商务英语专业的教学，也可作为相关经济贸易专业的专业英语教材，还可用作商界人士自学培训用书。
-
目录:
Unit1MeetingaTradeDelegation
PartIListenandTalk
PartIIReading
EffectiveStrategiesforInternationalNegotiators（I）
PartHICaseStudy
StatusInquiries
Part1VAdditionalReading
EffectiveStrategiesforInternationalNegotiators（II）
PartVCultureSalon
RulesofInteraction
Unit2BusinessDinner
PartIListenandTalk
PartIIReading
ChineseCuisine
PartIllCaseStudy
InvitationCards&Letters
PartIVAdditionalReading
EatingintheUSA
PartVCultureSalon
TableManners
Unit3FactoryToursandSightseeing
PartIListenandTalk
PartIIReading
TravelBroadensExecutiveMinds
PartIIICaseStudy
ShortCompanyProfiles
PartIVAdditionalReading
WelcometoBeijing
PartVCultureSalon
TravelAgency
Unit4EstablishingBusinessRelations
PartIListenandTalk
PartIIReading
HowtoEstablishBusinessRelations
PartIIICaseStudy
LettersofEstablishingBusinessRelations
PartIVAdditionalReading
EU-ChinaRelations
PartVCultureSalon
HowtoEstablishandKeepBusinessRelationshipswiththeArabs
Unit5EnquiriesandOffers
PartIListenandTalk
PartIIReading
Cross-culturalNegotiating
PartHICaseStudy
LettersofEnquiriesandOffers
Part1VAdditionalReading
AskingQuestions
PartVCultureSalon
ConcedingandBargaining
Unit6CounterOffer
PartIListenandTalk
PartIIReading
OnPrice
PartIllCaseStudy
LettersofCounter-offer
PartIVAdditionalReading
BusinessCustomso{theUnitedStates
PartVCultureSalon
CounterOffer
Unit7TermsofPayment
PartIListenandTalk
PartIIReading
TermsofPayment
PartHICaseStudy
LettersofCredit
PartIVAdditionalReading
BillofExchangeorDraft
PartVCultureSalon
BusinessontheInternet
Unit8BusinessContracts
PartIListenandTalk
PartIIReading
TheBusinessContract
PartIIICaseStudy
WritingaBusinessContract
PartIVAdditionalReading
TheExportSalesContract
PartVCultureSalon
HowtoExpressYourThanks
Unit9DeliveryofGoods
PartIListenandTalk
PartIIReading
Shipment
PartHICaseStudy
ShippingAdvice
PartIVAdditionalReading
BillofLading
PartVCultureSalon
History-Containerization
Unit10ComplaintsandClaims
PartIListenandTalk
PartIIReading
ComplaintsandClaims（I）
PartIIICaseStudy
LettersofMakingComplaintsandSettlementofClaims
PartIVAdditionalReading
ComplaintsandClaims（II）
PartVCultureSalon
WhatdoBusinessEthicsBringto
Unit11CommoditiesFair
PartIListenandTalk
PartIIReading
ChinaYanglingAgriculturalHi-techFair
PartIIICaseStudy
MeetingAddress
PartIVAdditionalReading
ExhibitionandItsClassification
PartVCultureSalon
BackgroundofChinaImportandExportCommoditiesFair
Unit12Meeting
PartIListenandTalk
PartIIReading
ConductingEffectiveMeetings
PartI]ICaseStudy
Minutes
PartIVAdditionalReading
TheUnitedNationsConferenceonTradeandDevelopment
PartVCultureSalon
WhatShouldaSecretaryDoforPeopleattheMeeting?
Unit13TelephoneCalls
PartIListenandTalk
PartIIReading
TenThingsNeverinYourBusinessCalls
PartHICaseStudy
ATelephoneMessage
PartIVAdditionalReading
EffectiveTelephoneCall
PartVCultureSalon
PreparingforaTelephoneCall
Unit14JobsandCareers
PartIListenandTalk
PartIIReading
WhenLosingaJobMeansLosingYourIdentity
PartII1CaseStudy
JobApplication
PartIVAdditionalReading
CareerPlanning
PartVCultureSalon
PresentingYourselfSuccessfully
References
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河南省平顶山市
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成功完成率93.37%
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