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This Means This, This Means That：A User's Guide to Semiotics

This Means This, This Means That：A User's Guide to Semiotics
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作者: 著
出版社: Thames & Hudson
2012-03
版次: 2
ISBN: 9781856697354
定价: 328.10
装帧: 平装
开本: 16开
纸张: 铜版纸
页数: 192页
正文语种: 英语
分类: 外文古旧书>英文书>艺术
  • Semioticsisthetheoryofsigns,andreadingsignsisapartofeverydaylife:fromroadsignsthatpointtoadestination,tosmokethatwarnsoffire,tothesymbolsburiedwithinartandliterature.Semiotictheorycan,however,appearmysteriousandimpenetrable.Thisintroductorybookdecodesthatmysteryusingvisualexamplesinsteadofabstracttheory.Thisneweditionfeaturesanexpandedintroductionthatcarefullyandclearlypresentstheworldofsemiotics,beforeleadingintothebook's76sectionsofkeysemioticconcepts.Eachshortsectionbeginswithasingleimageorsign,accompaniedbyaquestioninvitingustointerpretwhatweareseeing.Turningthepage,wecancompareourresponsewiththetheorybehindthesign,andinthisway,activelyengageincreativethinking.Afascinatingread,thisbookprovidespracticalexamplesofhowmeaningismadeincontemporaryculture. SeanHallisDeputyHeadofDepartmentandLeaderinContextualStudiesintheDepartmentofDesignatGoldsmithsCollege,UniversityofLondon.HewasformerlyalecturerinPhilosophyatBalliolCollege,Oxford.Asapracticingartist,hehasexhibited
  • 内容简介:
    Semioticsisthetheoryofsigns,andreadingsignsisapartofeverydaylife:fromroadsignsthatpointtoadestination,tosmokethatwarnsoffire,tothesymbolsburiedwithinartandliterature.Semiotictheorycan,however,appearmysteriousandimpenetrable.Thisintroductorybookdecodesthatmysteryusingvisualexamplesinsteadofabstracttheory.Thisneweditionfeaturesanexpandedintroductionthatcarefullyandclearlypresentstheworldofsemiotics,beforeleadingintothebook's76sectionsofkeysemioticconcepts.Eachshortsectionbeginswithasingleimageorsign,accompaniedbyaquestioninvitingustointerpretwhatweareseeing.Turningthepage,wecancompareourresponsewiththetheorybehindthesign,andinthisway,activelyengageincreativethinking.Afascinatingread,thisbookprovidespracticalexamplesofhowmeaningismadeincontemporaryculture.
  • 作者简介:
    SeanHallisDeputyHeadofDepartmentandLeaderinContextualStudiesintheDepartmentofDesignatGoldsmithsCollege,UniversityofLondon.HewasformerlyalecturerinPhilosophyatBalliolCollege,Oxford.Asapracticingartist,hehasexhibited
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