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Double-Digit Growth: How Great Companies Achieve It-No Matter What

作者: Michael Treacy 著

出版社: Oversea Publishing House

出版时间: 2004-10

版次: 1

ISBN: 9781591840664

定价: 135.80

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 240页

正文语种: 英语

分类: 外文古旧书>英文书>管理

2人买过

Aworld-renownedconsultantandbestsellingauthoranswerseverycompany'smostcompellingneed

Intheir1995blockbusterTheDisciplineofMarketLeaders,MichaelTreacyandFredWiersemaexplainedhowgreatcompaniesdominatedtheirmarketsbyofferingsuperiorvaluepropositions.NowTreacyisbackwithanequallygroundbreakingbook—revealinghowgreatcompaniesmastergrowtheachyearandhowallbusinessescanidentifyandexploitopportunitiesforincreasedrevenues,grossmargins,andprofits.

Treacy'smainpointissimple—itreallyispossibletogrowyourbusinessby10percentormore,yearafteryear,ingoodtimesandbad,withoutcheating.Greatcompaniesalreadyknowhowtodoit,andtherestofuscanlearntheirstrategiesanddothesamething.UsingcasestudiesfromindustryleaderssuchasDellComputer,HomeDepot,andGE,heshowsthefivestepsthatareimperativetoensuregrowth:
*
keepthegrowthyouhavealreadyearned
*
lookforgrowthwhereit'slikelytobefound
*
takebusinessfromyourcompetitors

Treacybelievesthatanybusinesscangrowataconsistentdouble-digitrate,andwithDouble-DigitGrowth,managersandinvestorsnowhavethetoolstoachievethatloftygoalandmaintaincorporatesuccess.

Ontheweb:http://www.michaeltreacy.com Michael Treacy is an internationally recognized speaker and consultant. A former professor at MIT, he has consulted for industry leaders such as AT&T, Citibank, and RJR Nabisco. He is the founder of Treacy & Co. and served as its managing director until i 1 Why Is It So Hard to Grow?

2 Who's Achieving Double-Digit Growth?

3 First Data Masters the Disciplines of Growth

4 The First Discipline: Keep the Growth You Have Already Earned

5 The Second Discipline: Take Business from Your Competitors

6 The Third Discipline: Show Up Where Growth Is Going to Happen

7 The Fourth Discipline: Invade Adjacent Markets

8 The Fifth Discipline: Invest in New Lines of Business

9 Manage Your Portfolio for Double-Digit Growth

Index
内容简介:
Aworld-renownedconsultantandbestsellingauthoranswerseverycompany'smostcompellingneed

Intheir1995blockbusterTheDisciplineofMarketLeaders,MichaelTreacyandFredWiersemaexplainedhowgreatcompaniesdominatedtheirmarketsbyofferingsuperiorvaluepropositions.NowTreacyisbackwithanequallygroundbreakingbook—revealinghowgreatcompaniesmastergrowtheachyearandhowallbusinessescanidentifyandexploitopportunitiesforincreasedrevenues,grossmargins,andprofits.

Treacy'smainpointissimple—itreallyispossibletogrowyourbusinessby10percentormore,yearafteryear,ingoodtimesandbad,withoutcheating.Greatcompaniesalreadyknowhowtodoit,andtherestofuscanlearntheirstrategiesanddothesamething.UsingcasestudiesfromindustryleaderssuchasDellComputer,HomeDepot,andGE,heshowsthefivestepsthatareimperativetoensuregrowth:
*
keepthegrowthyouhavealreadyearned
*
lookforgrowthwhereit'slikelytobefound
*
takebusinessfromyourcompetitors

Treacybelievesthatanybusinesscangrowataconsistentdouble-digitrate,andwithDouble-DigitGrowth,managersandinvestorsnowhavethetoolstoachievethatloftygoalandmaintaincorporatesuccess.

Ontheweb:http://www.michaeltreacy.com
作者简介:
Michael Treacy is an internationally recognized speaker and consultant. A former professor at MIT, he has consulted for industry leaders such as AT&T, Citibank, and RJR Nabisco. He is the founder of Treacy & Co. and served as its managing director until i
目录:
1 Why Is It So Hard to Grow?

2 Who's Achieving Double-Digit Growth?

3 First Data Masters the Disciplines of Growth

4 The First Discipline: Keep the Growth You Have Already Earned

5 The Second Discipline: Take Business from Your Competitors

6 The Third Discipline: Show Up Where Growth Is Going to Happen

7 The Fourth Discipline: Invade Adjacent Markets

8 The Fifth Discipline: Invest in New Lines of Business

9 Manage Your Portfolio for Double-Digit Growth

Index

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Double-Digit Growth: How Great Companies Achieve It-No Matter What

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