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SPIN Selling

SPIN Selling

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作者: Neil Rackham 著

出版社: McGraw-Hill

出版时间: 1988-05

ISBN: 9780070511132

定价: 377.50

装帧: 精装

开本: 其他

纸张: 其他

页数: 197页

正文语种: 英语

分类: 外文古旧书>英文书>经济

31人买过

"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome， well-researched treatise on selling" --Journal of Marketing Management "The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field." --Industry and Commerce "This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession." --Sales Techniques "The revolutionary findings， published here for the first time， will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies， resulting in a dramatic increase in sales." --Business Executive "This is an interesting， lively， and readable treatment of the process by which major sales are closed. Like In Search of Excellence， the material has a curiously inspirational quality which is particularly compelling." --Business Graduate "Almost anyone could learn something from this book. Essentially， it is about success， and without this， no sales organization can survive. Buy a copy. We are sure you will find it invaluable." --Sales and Marketing Management
内容简介:
"This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome， well-researched treatise on selling" --Journal of Marketing Management "The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field." --Industry and Commerce "This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession." --Sales Techniques "The revolutionary findings， published here for the first time， will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies， resulting in a dramatic increase in sales." --Business Executive "This is an interesting， lively， and readable treatment of the process by which major sales are closed. Like In Search of Excellence， the material has a curiously inspirational quality which is particularly compelling." --Business Graduate "Almost anyone could learn something from this book. Essentially， it is about success， and without this， no sales organization can survive. Buy a copy. We are sure you will find it invaluable." --Sales and Marketing Management

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其他版本 / 全部 (2)

中华工商联合出版社2010-07
企业管理出版社2004-05

SPIN Selling 9780070511132

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SPIN Selling 9780070511132

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SPIN Selling 9.78007E+12

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