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Age of Persuasion

Age of Persuasion

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作者: O Reilly Terry 著

出版社: Perseus

出版时间: 2011-05

版次: 1

ISBN: 9781582437248

定价: 146.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 324页

分类: 外文古旧书>英文书>经济

　　Considerthecultureofthetwenty-firstcentury:Eachmorning,youhearahalf-dozenadsontheradiobeforeyourfeettouchthefloor.Bytheendoftheday,hundreds—perhapsthousands—ofmarketingmessageshavetargetedyou.Andyetlittleisunderstoodabouthowmarketingaffectsourlivesandsociety.EnterTerryO’ReillyandMikeTennant,theadmenbehindTheAgeofPersuasion,thepopularradioshowbroadcastontheCanadianBroadcastingCorporationandSiriusRadio.Theyhavemadeittheirmissiontosharetheback-roomstoryofmodernmarketing,entertainingasidesandall:"Thinkofadvertisersasmillionsofantsinacolony,eachworkinghardandeachwithitsownobjective.Exceptthatinthiscolony,everysingleantiscompetingagainsttheothers.That’stheadbusiness.Almosteveryadyousee,hear,andotherwiseexperienceiscompetingforapieceofyourimagination.Andlikeanycross-sectionofhumanity,thevast,worldwideadvertisingcommunityisdiverse:composedofgeniusesandidiots,saintsandbuffoons,andeverythinginbetween.”FromtheearlyplayerstotheMadMenofthe1960sandbeyond,TheAgeofPersuasionprovidesanentertaining—andeye-opening—lookataworlddrivenbymarketing.
内容简介:
　　Considerthecultureofthetwenty-firstcentury:Eachmorning,youhearahalf-dozenadsontheradiobeforeyourfeettouchthefloor.Bytheendoftheday,hundreds—perhapsthousands—ofmarketingmessageshavetargetedyou.Andyetlittleisunderstoodabouthowmarketingaffectsourlivesandsociety.EnterTerryO’ReillyandMikeTennant,theadmenbehindTheAgeofPersuasion,thepopularradioshowbroadcastontheCanadianBroadcastingCorporationandSiriusRadio.Theyhavemadeittheirmissiontosharetheback-roomstoryofmodernmarketing,entertainingasidesandall:"Thinkofadvertisersasmillionsofantsinacolony,eachworkinghardandeachwithitsownobjective.Exceptthatinthiscolony,everysingleantiscompetingagainsttheothers.That’stheadbusiness.Almosteveryadyousee,hear,andotherwiseexperienceiscompetingforapieceofyourimagination.Andlikeanycross-sectionofhumanity,thevast,worldwideadvertisingcommunityisdiverse:composedofgeniusesandidiots,saintsandbuffoons,andeverythinginbetween.”FromtheearlyplayerstotheMadMenofthe1960sandbeyond,TheAgeofPersuasionprovidesanentertaining—andeye-opening—lookataworlddrivenbymarketing.

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