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Small Data：The Tiny Clues That Uncover Huge Trends

Small Data：The Tiny Clues That Uncover Huge Trends

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作者: Martin Lindstrom

出版社: St. Martin's Press

出版时间: 2016-02

ISBN: 9781250080684

装帧: 精装

开本: 其他

纸张: 其他

分类: 外文古旧书>英文书>文学

4人买过

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year i MARTIN LINDSTROM is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert. Foreword Chip Heath p. vii
Introduction p. 1
1 Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women p. 15
2 Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food p. 47
3 The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women p. 75
4 Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool) p. 97
5 How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer p. 119
6 The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution p. 147
7 Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China p. 169
8 A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life p. 207
Acknowledgments p. 229
Notes p. 235
Index p. 240
内容简介:
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year i
作者简介:
MARTIN LINDSTROM is a foremost consultant to a who's who of leading companies. He is the author of the international bestseller, Buyology, and five other books on branding and consumer behavior. In 2009, Time Magazine recognized him as among the top 100 Most Influential People in The World, and this year, an independent study among 30,000 marketers named him the world's number #1 brand building expert.
目录:
Foreword Chip Heath p. vii
Introduction p. 1
1 Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women p. 15
2 Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food p. 47
3 The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women p. 75
4 Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool) p. 97
5 How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer p. 119
6 The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution p. 147
7 Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China p. 169
8 A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life p. 207
Acknowledgments p. 229
Notes p. 235
Index p. 240

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