大众媒体与流行文化研究(英文版)
出版时间:
2020-12
版次:
1
ISBN:
9787564648497
定价:
28.00
装帧:
平装
开本:
16开
页数:
203页
1人买过
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本书主要梳理、介绍了当前美国大众媒体及流行文化的历史发展和现状。全书分八章,分别介绍了美国报刊杂志的历史发展过程、发行量、报刊杂志的种类、报刊杂志产业化的过程等,以及对美国日常生活、流行文化的影响;介绍了电影、电视这种大众媒体、娱乐形式的发展过程,技术更迭对电影电视发展的影响;介绍了广告、互联网、电子游戏等其他流行文化因素的发展过程,对传统媒体如报刊杂志、电影电视的影响以及对美国日常生活、流行文化的影响等。这些大众媒体及流行文化对丰富美国日常生活,塑造美国流行文化及思想具有重要意义。 PREFACE
CHAPTER 1 CULTURE AND MASS MEDIA
1.1 Culture and Mass Communication:How They Interact
1.2 Leisure in Mass Media
1.3 Criticism of Mass Society
Questions
CHAPTER 2 NEWSPAPERS: KEEPING THE CULTURE INFORMED
2.1 The Evolution of American Newspapers
2.2 Competing Models of Modern Print Journalism
2.3 Challenges Facing Newspapers Today
Questions
CHAPTER 3 MAGAZINES: THE SPECIALIZED MEDIUM
3.1 The Early History of Magazines
3.2 The Development of Modern Magazines
3.3 The Domination of Specialization
3.4 Magazines\' Influence
Questions
CHAPTER 4 MOVIES: CULTURAL REFLECTIONS
4.1 Early Technology and the Development of Movies
4.2 The Hollywood Studio System
4.3 The Studio System\'s Prosperity
4.4 The Transformation of the Studio System
4.5 Convergence: Movies Adjust to the Digital Turn
Questions
CHAPTER 5 TELEVISION: THE SPREAD OF VISUAL CULTURE
5.1 Early Innovations in TV Technology
5.2 The Development of Cable
5.3 Technology and Convergence Change Viewing Habits
5.4 Major Programming Trends
5.5 Regulatory Challenges to Television and Cable
5.6 The Cultural Impact of Television
Questions
CHAPTER 6 ADVERTISING: THE ART OF PERSUADING
6.1 Early Developments in Advertising
6.2 The Shape of Advertising Today
6.3 Persuasive Techniques in Advertising
6.4 Commercial Speech and Regulating Advertising
Questions
CHAPTER 7 GLOBALIZATION OF INFORMATION ON THE INTERNET
7.1 Impact of the Web on Other Media
7.2 The Web Goes Social
7.3 The Impact of Media Convergence and Mobile Media
7.4 Problems with the Internet
Questions
CHAPTER 8 GAMING: THE POWER OF DIGITAL ENTERTAINMENT
8.1 The Development of Digital Gaming
8.2 The Internet Transforms Gaming
8.3 The Media Playground
8.4 Trends and Issues in Digital Gaming
Questions
BIBLIOGRAPHY
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内容简介:
本书主要梳理、介绍了当前美国大众媒体及流行文化的历史发展和现状。全书分八章,分别介绍了美国报刊杂志的历史发展过程、发行量、报刊杂志的种类、报刊杂志产业化的过程等,以及对美国日常生活、流行文化的影响;介绍了电影、电视这种大众媒体、娱乐形式的发展过程,技术更迭对电影电视发展的影响;介绍了广告、互联网、电子游戏等其他流行文化因素的发展过程,对传统媒体如报刊杂志、电影电视的影响以及对美国日常生活、流行文化的影响等。这些大众媒体及流行文化对丰富美国日常生活,塑造美国流行文化及思想具有重要意义。
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目录:
PREFACE
CHAPTER 1 CULTURE AND MASS MEDIA
1.1 Culture and Mass Communication:How They Interact
1.2 Leisure in Mass Media
1.3 Criticism of Mass Society
Questions
CHAPTER 2 NEWSPAPERS: KEEPING THE CULTURE INFORMED
2.1 The Evolution of American Newspapers
2.2 Competing Models of Modern Print Journalism
2.3 Challenges Facing Newspapers Today
Questions
CHAPTER 3 MAGAZINES: THE SPECIALIZED MEDIUM
3.1 The Early History of Magazines
3.2 The Development of Modern Magazines
3.3 The Domination of Specialization
3.4 Magazines\' Influence
Questions
CHAPTER 4 MOVIES: CULTURAL REFLECTIONS
4.1 Early Technology and the Development of Movies
4.2 The Hollywood Studio System
4.3 The Studio System\'s Prosperity
4.4 The Transformation of the Studio System
4.5 Convergence: Movies Adjust to the Digital Turn
Questions
CHAPTER 5 TELEVISION: THE SPREAD OF VISUAL CULTURE
5.1 Early Innovations in TV Technology
5.2 The Development of Cable
5.3 Technology and Convergence Change Viewing Habits
5.4 Major Programming Trends
5.5 Regulatory Challenges to Television and Cable
5.6 The Cultural Impact of Television
Questions
CHAPTER 6 ADVERTISING: THE ART OF PERSUADING
6.1 Early Developments in Advertising
6.2 The Shape of Advertising Today
6.3 Persuasive Techniques in Advertising
6.4 Commercial Speech and Regulating Advertising
Questions
CHAPTER 7 GLOBALIZATION OF INFORMATION ON THE INTERNET
7.1 Impact of the Web on Other Media
7.2 The Web Goes Social
7.3 The Impact of Media Convergence and Mobile Media
7.4 Problems with the Internet
Questions
CHAPTER 8 GAMING: THE POWER OF DIGITAL ENTERTAINMENT
8.1 The Development of Digital Gaming
8.2 The Internet Transforms Gaming
8.3 The Media Playground
8.4 Trends and Issues in Digital Gaming
Questions
BIBLIOGRAPHY
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