Free:How Today's Smartest Businesses Profit by Giving Something for Nothing

Free:How Today's Smartest Businesses Profit by Giving Something for Nothing
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作者:
出版社: Hyperion
2010-04
版次: 1
ISBN: 9781401310325
定价: 110.00
装帧: 平装
开本: 32开
纸张: 胶版纸
页数: 304页
正文语种: 英语
1人买过
  • "ChrisAnderson'sFreeunpacksaparadoxoftheonlinemarketplace—peoplemakingmoneychargingnothing.Whatwasoncejustamarketinggimmickhasmorphedintothebasisofatrillion-dollareconomy."
    —Newsweek"Anderson'stimingcouldn'tbebetter.Freearrivesaswholeswathsoftheeconomyarehavingtocontendwithconsumersfindingways—someillegal,manynot—togoFree."
    —BostonSundayGlobe"I'dputAndersonandhisworkonparwithMalcolmGladwellandClaytonM.Christensenasoneofthemoreimportantpiecesofbusinessphilosophypublished... ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwastheU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia. PREFACE TO THE pAPERBACK EDITION

    PROLOCUE

     1. THE BIRTH OF FREE                        

    WHAT IS FREE?

     2. FREE IOI

      A Short Course on a Most Misunderstood Word

     3. THE HISTORy OF FREE

        Zero, Lunch, and the Enemies of Capitalism

     4. THE PSYCHOLOGY OF FREE

        It Feels Good. Too Good?

        DIGITAL FREE

     5.TOO CHEAP TO MATTER

        The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable

     6. "INFORMATION WANTS TO BE FREE"

        The Hirstory of a Phrase That Defined the Digital Age

     7. COMPETING WITH FREE

      Microsoft Learned How to Do It Over Decades,but Yahoo Had lust Months

     ……

    FREECONOMICS AND THE FREE WORLD

    LIST OF SIDEBARS
  • 内容简介:
    "ChrisAnderson'sFreeunpacksaparadoxoftheonlinemarketplace—peoplemakingmoneychargingnothing.Whatwasoncejustamarketinggimmickhasmorphedintothebasisofatrillion-dollareconomy."
    —Newsweek"Anderson'stimingcouldn'tbebetter.Freearrivesaswholeswathsoftheeconomyarehavingtocontendwithconsumersfindingways—someillegal,manynot—togoFree."
    —BostonSundayGlobe"I'dputAndersonandhisworkonparwithMalcolmGladwellandClaytonM.Christensenasoneofthemoreimportantpiecesofbusinessphilosophypublished...
  • 作者简介:
    ChrisAndersonistheauthoroftheinternationalbestsellerTheLongTail.HeistheeditorinchiefofWiredmagazineandwastheU.S.businesseditoratTheEconomist.HebeganhiscareeratthetwopremiersciencejournalsScienceandNature.HeholdsaBachelorofSciencedegreeinPhysicsfromGeorgeWashingtonUniversityandstudiedQuantumMechanicsandScienceJournalismattheUniversityofCalifornia.
  • 目录:
    PREFACE TO THE pAPERBACK EDITION

    PROLOCUE

     1. THE BIRTH OF FREE                        

    WHAT IS FREE?

     2. FREE IOI

      A Short Course on a Most Misunderstood Word

     3. THE HISTORy OF FREE

        Zero, Lunch, and the Enemies of Capitalism

     4. THE PSYCHOLOGY OF FREE

        It Feels Good. Too Good?

        DIGITAL FREE

     5.TOO CHEAP TO MATTER

        The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable

     6. "INFORMATION WANTS TO BE FREE"

        The Hirstory of a Phrase That Defined the Digital Age

     7. COMPETING WITH FREE

      Microsoft Learned How to Do It Over Decades,but Yahoo Had lust Months

     ……

    FREECONOMICS AND THE FREE WORLD

    LIST OF SIDEBARS
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