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Luxury Brand Management：A World of Privilege

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作者: Michel （米歇尔·薛瓦利埃）著 , Gerald Mazzalovo （杰拉尔德·马扎罗夫）著

出版社: Wiley

出版时间: 2008-01

ISBN: 9780470823262

定价: 288.90

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 440页

正文语种: 英语

分类: 外文古旧书>英文书>经济

Afascinatingandcomprehensiveexaminationofthedifferentdimensionsofluxurymanagementinvarioussectors.Thisisapowerfulbookformarketers,advertisersandbrandmanagersinunderstandingtheintricaciesoftheluxurymarket-howitisdesigned,definedanddivined.WrittenbytheauthorsofPro-Logo,thisbooksetsthebenchmarkforluxurybrandmanagement. Michel Chevalier, a graduate of HEC in France, holds an MBA and a Doctorate from Harvard Business School. He started his career at the Boston Consulting Group, then worked for S.C. Johnson and moved into the luxury field. He was successively general manager of Paco Rabanne Perfumes, chairman of Paco Rabanne Fashion, executive vice president of Bluebell Asia Ltd. in Hong Kong and in Tokyo, as well as chairman of the Revillon fashion group in Paris. He is now a consultant for EIM in Paris and office manager of EIM Shanghai. Michel teaches at University Paris Dauphine and Institut Supérieur du Luxe in Paris specializing in luxury for their MBA course. He has also published numerous articles in journals on retailing and coauthored the books, Pro Logo and Luxury Brand Management, with Gérald Mazzalovo.
内容简介:
Afascinatingandcomprehensiveexaminationofthedifferentdimensionsofluxurymanagementinvarioussectors.Thisisapowerfulbookformarketers,advertisersandbrandmanagersinunderstandingtheintricaciesoftheluxurymarket-howitisdesigned,definedanddivined.WrittenbytheauthorsofPro-Logo,thisbooksetsthebenchmarkforluxurybrandmanagement.
作者简介:
Michel Chevalier, a graduate of HEC in France, holds an MBA and a Doctorate from Harvard Business School. He started his career at the Boston Consulting Group, then worked for S.C. Johnson and moved into the luxury field. He was successively general manager of Paco Rabanne Perfumes, chairman of Paco Rabanne Fashion, executive vice president of Bluebell Asia Ltd. in Hong Kong and in Tokyo, as well as chairman of the Revillon fashion group in Paris. He is now a consultant for EIM in Paris and office manager of EIM Shanghai. Michel teaches at University Paris Dauphine and Institut Supérieur du Luxe in Paris specializing in luxury for their MBA course. He has also published numerous articles in journals on retailing and coauthored the books, Pro Logo and Luxury Brand Management, with Gérald Mazzalovo.

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