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A Fine Line：How Design Strategies Are Shaping the Future of Business

A Fine Line：How Design Strategies Are Shaping the Future of Business

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作者: Hartmut Esslinger 著

出版社: Wiley

出版时间: 2009-06

版次: 1

ISBN: 9780470451021

定价: 301.50

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 216页

正文语种: 英语

分类: 外文古旧书>英文书>经济

3人买过

praiseforafineline"Abreathofturbo-chargedfreshairthatdoesn'tregurgitatetheego-maniacCEO'sselectivememoryoranoutsideexpert'smisinterpretations.Hartmutexplainsinnovationthroughthelensofdesign,andit'sabouttimewegainedhisvaluableperspective."—GuyKawasaki,formerchiefevangelist,Appleandco-founderofAlltop.com"AtFlextronics,wefellinlovewithHartmutandfrog,andtheirpassionforbringingcrazygreatdesignsanddesignprocessesintotheforefrontofgreatproductcompanies.Weusedtheirexpertisetohelpourcustomers,manyofthegreatestproductcompaniesintheworld,includingApple,HP,Cisco,Microsoftandothers.ItisacredittoHartmutthatinthemidstofashockingglobalrecession,frogstillsetsquarterlyrevenuerecords.Theirsisauniqueandfascinatingstory."—MichaelMarks,partner,RiverwoodCapitalLLCandformerCEO,Flextronics"Hartmut'snewapproachtodesignisfeltineveryroomineveryhouseineverycountryandineverybusinessaroundtheworld.Heprovedthatthoughtfuldesignisnotonlygoodforpeoplebutisgoodforbusiness—andthatbothareinterlinked.IhavebeenfortunatetohaveobservedfirsthandhisimpactatSony,Apple,andHP'andhavelearnedsomuchfromhim.Heisanunsungheroofourtimes!AFineLineisamust-readfordesignersandbusinesspeoplealike."—SatjivChahil,seniorvicepresident,Hewlett-Packard"Afascinating,breathtaking,andexemplaryinsightintoasuccessstorythatneverhadsomuchtopicality,andsomuchinformativepotentialasjustnow.Esslingeroffersanhonestandencouragingportraitoftheincrediblepowerofthebusinessanddesignalliance.AFineLineisahandbookofdesignexpertiseandtheartofbusinessatitsbest,showingavarietyofradicalsolutionsandfreshnewideas."—ProfessorDrPeterZec,president,ICSIDandfounder,reddotawards HartmutEsslingeristhefounderoffrogdesign,inc.,aleadingglobalinnovationfirm,andoneofthemostrespecteddesignersandbusinessconsultantsintheworld.EsslingerfoundedfrogdesigninhisnativeGermanyandsparkedadesignrevolution.HisworkhasdefinedthemodernconsumeraestheticwithsuchrevolutionaryproductsastheAppleMacintoshcomputer,Sony'sTrinitrontelevision,Lufthansa'sbrandandfleetimage,Disney'sCruiseLinesandConsumerElectronics,andLouisVuitton'sbrandaesthetic.HisdesignsareintheMuseumofModernArtandtheWhitneyMuseuminNewYork.HeisalsoFoundingProfessoroftheHochschulefürGestaltunginKarlsruhe,GermanyandProfessorforConvergentDesignattheUniversityofAppliedArtsinVienna,Austria.
内容简介:
praiseforafineline"Abreathofturbo-chargedfreshairthatdoesn'tregurgitatetheego-maniacCEO'sselectivememoryoranoutsideexpert'smisinterpretations.Hartmutexplainsinnovationthroughthelensofdesign,andit'sabouttimewegainedhisvaluableperspective."—GuyKawasaki,formerchiefevangelist,Appleandco-founderofAlltop.com"AtFlextronics,wefellinlovewithHartmutandfrog,andtheirpassionforbringingcrazygreatdesignsanddesignprocessesintotheforefrontofgreatproductcompanies.Weusedtheirexpertisetohelpourcustomers,manyofthegreatestproductcompaniesintheworld,includingApple,HP,Cisco,Microsoftandothers.ItisacredittoHartmutthatinthemidstofashockingglobalrecession,frogstillsetsquarterlyrevenuerecords.Theirsisauniqueandfascinatingstory."—MichaelMarks,partner,RiverwoodCapitalLLCandformerCEO,Flextronics"Hartmut'snewapproachtodesignisfeltineveryroomineveryhouseineverycountryandineverybusinessaroundtheworld.Heprovedthatthoughtfuldesignisnotonlygoodforpeoplebutisgoodforbusiness—andthatbothareinterlinked.IhavebeenfortunatetohaveobservedfirsthandhisimpactatSony,Apple,andHP'andhavelearnedsomuchfromhim.Heisanunsungheroofourtimes!AFineLineisamust-readfordesignersandbusinesspeoplealike."—SatjivChahil,seniorvicepresident,Hewlett-Packard"Afascinating,breathtaking,andexemplaryinsightintoasuccessstorythatneverhadsomuchtopicality,andsomuchinformativepotentialasjustnow.Esslingeroffersanhonestandencouragingportraitoftheincrediblepowerofthebusinessanddesignalliance.AFineLineisahandbookofdesignexpertiseandtheartofbusinessatitsbest,showingavarietyofradicalsolutionsandfreshnewideas."—ProfessorDrPeterZec,president,ICSIDandfounder,reddotawards
作者简介:
HartmutEsslingeristhefounderoffrogdesign,inc.,aleadingglobalinnovationfirm,andoneofthemostrespecteddesignersandbusinessconsultantsintheworld.EsslingerfoundedfrogdesigninhisnativeGermanyandsparkedadesignrevolution.HisworkhasdefinedthemodernconsumeraestheticwithsuchrevolutionaryproductsastheAppleMacintoshcomputer,Sony'sTrinitrontelevision,Lufthansa'sbrandandfleetimage,Disney'sCruiseLinesandConsumerElectronics,andLouisVuitton'sbrandaesthetic.HisdesignsareintheMuseumofModernArtandtheWhitneyMuseuminNewYork.HeisalsoFoundingProfessoroftheHochschulefürGestaltunginKarlsruhe,GermanyandProfessorforConvergentDesignattheUniversityofAppliedArtsinVienna,Austria.

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中国人民大学出版社2012-08

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