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From Third World to First：The Singapore Story - 1965-2000

From Third World to First：The Singapore Story - 1965-2000

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作者: Lee Kuan Yew 著

出版社: HarperCollins US

出版时间: 2000-10

ISBN: 9780060197766

定价: 296.80

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 752页

正文语种: 英语

分类: 外文古旧书>英文书>历史

16人买过

HowdidtheGratefulDeaduseitsfanaticalfollowingtobuilda$100millionbrandthatstillthrivestoday?HowdidupstartBostonBeerCompany--makersofSamAdams--prevailoverrivalAnheuser-Buschwithoutanadvertisingbudget?Andhowdidlamscreatethepremiumpetfoodmarketandleapfrom$16millionto$600millioninsalesinjustfifteenyears,whilechargingtwicethepriceofcompetitorRalston-Purina?Theanswer:radicalmarketing.Inthisfresh,provocativebook,SamHillandGlennRifkinidentifythemar-ketingstrategiesthathaveenabledteninnovativecompaniestoemergeasindustryleaders.Whatdotheseorganizationshaveincommon?Eachisintuneemotionallywithitscustomerbase,allowingthemtogleansuperiormarketinginsightwithoutspendingmillionsofdollars.Eachismorefocusedonthebigpicture--growthandexpansion--ratherthanshort-termprofits.And,despitetheircurrentsuccess,eachstartedoutwithlittlemorethanapassionfortheirproduct.Engrossing,informative,andinvaluable,RadicalMarketingdemonstrateshowanycompany,largeorsmall,canachieveunprecedentedsuccessthroughinventiveandrevolutionarytactics. LaurieBethJonesisPresidentandfounderofTheJonesGroup,anadvertising,marketing,andbusinessdevelopmentfirmwhosemissionis"torecognize,promote,andinspiredivineexcellence."Withherpartner,MaryEllenDempsey,andateamofhighlyenergizedexperts,theyspecializeinhealthcaremarketing.ListedintheInternationalWho'sWho,LaurieisaformerpresidentoftheElPasochapterofAmericanWomeninRadioandTelevision,wasamongthefirstMostNotableWomenofTexas,wasnamedanOutstandingWestTexasScholar,andisanalumnaofLeadershipElPasoandLeadSanDiego.Shehaswonnumerousawardsindesign,copywriting,poetry,speech,andracquetball.ShelivesinCalifornia.
内容简介:
HowdidtheGratefulDeaduseitsfanaticalfollowingtobuilda$100millionbrandthatstillthrivestoday?HowdidupstartBostonBeerCompany--makersofSamAdams--prevailoverrivalAnheuser-Buschwithoutanadvertisingbudget?Andhowdidlamscreatethepremiumpetfoodmarketandleapfrom$16millionto$600millioninsalesinjustfifteenyears,whilechargingtwicethepriceofcompetitorRalston-Purina?Theanswer:radicalmarketing.Inthisfresh,provocativebook,SamHillandGlennRifkinidentifythemar-ketingstrategiesthathaveenabledteninnovativecompaniestoemergeasindustryleaders.Whatdotheseorganizationshaveincommon?Eachisintuneemotionallywithitscustomerbase,allowingthemtogleansuperiormarketinginsightwithoutspendingmillionsofdollars.Eachismorefocusedonthebigpicture--growthandexpansion--ratherthanshort-termprofits.And,despitetheircurrentsuccess,eachstartedoutwithlittlemorethanapassionfortheirproduct.Engrossing,informative,andinvaluable,RadicalMarketingdemonstrateshowanycompany,largeorsmall,canachieveunprecedentedsuccessthroughinventiveandrevolutionarytactics.
作者简介:
LaurieBethJonesisPresidentandfounderofTheJonesGroup,anadvertising,marketing,andbusinessdevelopmentfirmwhosemissionis"torecognize,promote,andinspiredivineexcellence."Withherpartner,MaryEllenDempsey,andateamofhighlyenergizedexperts,theyspecializeinhealthcaremarketing.ListedintheInternationalWho'sWho,LaurieisaformerpresidentoftheElPasochapterofAmericanWomeninRadioandTelevision,wasamongthefirstMostNotableWomenofTexas,wasnamedanOutstandingWestTexasScholar,andisanalumnaofLeadershipElPasoandLeadSanDiego.Shehaswonnumerousawardsindesign,copywriting,poetry,speech,andracquetball.ShelivesinCalifornia.

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