Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
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作者: (杰伊德·康拉德·莱文森) , (谢尔·霍洛维茨)
出版社: Wiley
2010-01
ISBN: 9780470409510
定价: 257.20
装帧: 平装
开本: 其他
纸张: 胶版纸
页数: 236页
正文语种: 英语
  • There'sbeenaseachangeinattitudestowardbusinessethicsandsustainability.Manytopicsthatwereconsideredprettyfaroutonthefringehavebeenslowlyworkingtheirwayintothemainstream.Trend-buckingbusinessownersarelookingforguidance.Theywantethicsandsuccess.Theywanttoknowhowtosurviveandthriveinaworldthatsometimesfeelslikeit'souttogetthem,andtheywantvalidationforthechoicesthey'vemadenottoplaydishonestandnastybusinessgames.GuerrillaMarketingGoesGreenwillbeperfectlypositionedtotakeadvantageofthetopicsrapidlyincreasingvisibilityandtheproposedbroaderscope.



    Intrueguerrillamarketingtradition,GuerrillaMarketingGoesGreenpresentsunbeatableinsurgenttacticsforincreasingyourprofitswhileimprovingyourplanet.Thisbookprovidesboththetheoryandthepracticalroadmap.Itpresentsgoodreasonswhyethicalbusinessesworkbetter,andalsoofferssolidmarketingtoolsthattheseethicalbusinessownerscanharnessinordertogrowtheirbusinesses.Forstrugglingbusinessesthathaven'tlearnedhowtomarketthemselvesasethical,environmentallyfriendly,activecorporatecitizensthattheirprospectswanttodobusinesswith,itcouldbealifeline.Thebookwillalsodiscussblogs,socialnetworkingwebsites(notjustFacebookandMySpace,butseverallesser-knownones,suchasPlaxo),podcasts,andteleseminars. JayConradLevinsonreleasedthefirstofmorethansixtyGuerrillaMarketingbooksin1984,afteralongcorporatemarketingcareer.Ahouseholdnameinthemarketingworld,he'ssoldmorethantwentymillionbooks.Formoreinformation,gotowww.gmarketing.com.ShelHorowitzhasbeenbothanenvironmentalactivist/organizerandamarketersince1972(asafifteen-year-oldhighschoolstudent).Aworld-renownedcopywriter,marketingconsultant,andaward-winningauthor,hehasparticipatedactivelyinseveralmajorenvironmentalandsocialchangemovements.
  • 内容简介:
    There'sbeenaseachangeinattitudestowardbusinessethicsandsustainability.Manytopicsthatwereconsideredprettyfaroutonthefringehavebeenslowlyworkingtheirwayintothemainstream.Trend-buckingbusinessownersarelookingforguidance.Theywantethicsandsuccess.Theywanttoknowhowtosurviveandthriveinaworldthatsometimesfeelslikeit'souttogetthem,andtheywantvalidationforthechoicesthey'vemadenottoplaydishonestandnastybusinessgames.GuerrillaMarketingGoesGreenwillbeperfectlypositionedtotakeadvantageofthetopicsrapidlyincreasingvisibilityandtheproposedbroaderscope.



    Intrueguerrillamarketingtradition,GuerrillaMarketingGoesGreenpresentsunbeatableinsurgenttacticsforincreasingyourprofitswhileimprovingyourplanet.Thisbookprovidesboththetheoryandthepracticalroadmap.Itpresentsgoodreasonswhyethicalbusinessesworkbetter,andalsoofferssolidmarketingtoolsthattheseethicalbusinessownerscanharnessinordertogrowtheirbusinesses.Forstrugglingbusinessesthathaven'tlearnedhowtomarketthemselvesasethical,environmentallyfriendly,activecorporatecitizensthattheirprospectswanttodobusinesswith,itcouldbealifeline.Thebookwillalsodiscussblogs,socialnetworkingwebsites(notjustFacebookandMySpace,butseverallesser-knownones,suchasPlaxo),podcasts,andteleseminars.
  • 作者简介:
    JayConradLevinsonreleasedthefirstofmorethansixtyGuerrillaMarketingbooksin1984,afteralongcorporatemarketingcareer.Ahouseholdnameinthemarketingworld,he'ssoldmorethantwentymillionbooks.Formoreinformation,gotowww.gmarketing.com.ShelHorowitzhasbeenbothanenvironmentalactivist/organizerandamarketersince1972(asafifteen-year-oldhighschoolstudent).Aworld-renownedcopywriter,marketingconsultant,andaward-winningauthor,hehasparticipatedactivelyinseveralmajorenvironmentalandsocialchangemovements.
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