The Innovation Secrets of Steve Jobs 非同凡“想”：乔布斯的创新启示英文原版

作者: Carmine Gallo （卡迈恩·加洛）著

出版社: McGraw-Hill

出版时间: 2010-09

版次: 1

ISBN: 9780071748759

定价: 274.90

装帧: 精装

开本: 16开

纸张: 胶版纸

页数: 256页

正文语种: 英语

丛书: 管理必读系列

分类: 外文古旧书>英文书>管理

4 张插图图片

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

不是一本自传，只是装满了乔布斯的创新秘密。大多数关于创新话题的书籍和研究报告都集中于讨论那些神秘难懂的理论、方法和技巧。与之形成对照的是，苹果公司的首席执行官史蒂夫？乔布斯就是一个传奇。他公司的口号“非同凡想”远不止是一件营销工具，而是一种生活方式--强大、积极、改变游戏规则，每个人都可以拿来应用到每个领域中。
《非同凡“想”：乔布斯的创新启示》阐述了乔布斯式创新的七项法则：
1. 做自己喜欢的事
2. 在这个世界留下印记
3. 激活你的大脑
4. 兜售梦想而非产品
5. 学会说不
6. 创造神奇体验
7. 学会讲故事
通过效仿史蒂夫·乔布斯这些尽显真知灼见的事例，你会惊喜地发现释放自己的创新潜能以及找到一个营造创新环境的新方法。
你将学到如何赶超那些最强大的竞争对手，如何开发最具革命性的产品，如何吸引最忠实的客户，以及如何在面临严峻挑战的时代茁壮成长。《乔布斯的魔力演讲》作者卡迈恩·加洛通过采访数百名成功的职场人士--从首席执行官、经理人、创业者到教师、咨询师和家庭主妇--窥探了史蒂夫·乔布斯创新哲学的精髓。这些法则简单明了，意味深长且触手可得，激发我们每个人在头脑中另辟蹊径。 CarmineGalloisacommunicationscoachfortheworld'smostadmiredbrands.HeisanauthorandcolumnistforBloombergBusinessWweekandMonster.comandakeynotespeakerandseminarleaderwhohasappearedonCNBC,NBC,CBS,MSNBC.com,BNET,Forbes.com,andintheNewYorkTimes,theWallStreetJournal,andInvestor'sBusinessDaily.Galloisaformertelevisionanchorandbusinesscorrespondentandhasalsoheldapositionasavicepresidentforaglobal,top-tenpublicrelationsfirm.GallolivesintheSanFranciscoBayAreawithhiswifeandtwodaughters.

卡迈恩·加洛(Carmine Gallo)，全球畅销书《乔布斯的魔力演讲》作者，沟通专家，艾美奖获得者，《商业周刊》专栏作家。为世界知名企业提供演讲、媒体公关和沟通技巧方面的培训。多年在CNN、CNBC、CBS、ABC等广播电视公司担任新闻主播、节目主持人与商业采访记者，并为《纽约时报》、《华尔街日报》以及《投资者商业日报》等著名媒体撰稿。 Introduction:WhySteveJobs?
Chapterquote:"Innovationdistinguishesbetweenaleaderandafollower."SteveJobs
PrincipleOne:DoWhatYouLove(Thinkdifferentaboutyourcareerandyourbusiness)
Chapterquote:"Mygoalwasn'ttodietherichestmaninthecemetery.Itwastogotobedatnightsaying,we'vedonesomethingwonderful."SteveJobs
PrincipleTwo:SeeGeniusinTheirCraziness(Thinkdifferentaboutyourcustomers)
Chapterquote:"Somepeoplethinkyou'vegottobecrazytobuyaMac.Butinthatcraziness,weseegenius."SteveJobs
PrincipleThree:SellDreams,NotProducts(Thinkdifferentaboutyourproducts)
Chapterquote:"Weselltoolstounleashyourpersonalcreativity."SteveJobs
PrincipleFour:OfferNewExperiences(Thinkdifferentaboutthebuyingexperienceyouofferyourcustomers)
Chapterquote:"Peopledon'twanttobuypersonalcomputers.Theywanttoknowwhattheycandowiththem.IntheApplestore,we'llshowthem."SteveJobs
PrincipleFive:SayNoto1,000Things(Thinkdifferentaboutmarketingandproductdesign)
Chapterquote:"I'masproudofwhatwedon'tdoasIamofwhatwedo."SteveJobs
PrincipleSix:MastertheMessage(Thinkdifferentaboutcommunicatingthevisionbehindyourservice,product,companyorcause)
Chapterquote:"AkeyJobsbusinesstoolishismasteryofthemessage."FortuneMagazine
PrincipleSeven:InspireEvangelists(Thinkdifferentaboutyouremployees)
Chapterquote:"InnovationhasnothingtodowithhowmanyR&Ddollarsyouhave.WhenApplecameupwiththeMac,IBMwasspendingatleast100timesmoreonR&D.It'snotaboutthemoney.It'saboutthepeopleyouhave,howyou'reled,andhowmuchyougetit."SteveJobs
OneMoreThing..ExpectExcellencefromYourselfandOthers(WhatSteveJobshasincommonwithHenryFordandotherinnovativeentrepreneurs)
Chapterquote:"Beayardstickofquality.Somepeoplearen'tusedtoanenvironmentwhereexcellenceisexpected."SteveJobs
内容简介:
Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

不是一本自传，只是装满了乔布斯的创新秘密。大多数关于创新话题的书籍和研究报告都集中于讨论那些神秘难懂的理论、方法和技巧。与之形成对照的是，苹果公司的首席执行官史蒂夫？乔布斯就是一个传奇。他公司的口号“非同凡想”远不止是一件营销工具，而是一种生活方式--强大、积极、改变游戏规则，每个人都可以拿来应用到每个领域中。
《非同凡“想”：乔布斯的创新启示》阐述了乔布斯式创新的七项法则：
1. 做自己喜欢的事
2. 在这个世界留下印记
3. 激活你的大脑
4. 兜售梦想而非产品
5. 学会说不
6. 创造神奇体验
7. 学会讲故事
通过效仿史蒂夫·乔布斯这些尽显真知灼见的事例，你会惊喜地发现释放自己的创新潜能以及找到一个营造创新环境的新方法。
你将学到如何赶超那些最强大的竞争对手，如何开发最具革命性的产品，如何吸引最忠实的客户，以及如何在面临严峻挑战的时代茁壮成长。《乔布斯的魔力演讲》作者卡迈恩·加洛通过采访数百名成功的职场人士--从首席执行官、经理人、创业者到教师、咨询师和家庭主妇--窥探了史蒂夫·乔布斯创新哲学的精髓。这些法则简单明了，意味深长且触手可得，激发我们每个人在头脑中另辟蹊径。
作者简介:
CarmineGalloisacommunicationscoachfortheworld'smostadmiredbrands.HeisanauthorandcolumnistforBloombergBusinessWweekandMonster.comandakeynotespeakerandseminarleaderwhohasappearedonCNBC,NBC,CBS,MSNBC.com,BNET,Forbes.com,andintheNewYorkTimes,theWallStreetJournal,andInvestor'sBusinessDaily.Galloisaformertelevisionanchorandbusinesscorrespondentandhasalsoheldapositionasavicepresidentforaglobal,top-tenpublicrelationsfirm.GallolivesintheSanFranciscoBayAreawithhiswifeandtwodaughters.

卡迈恩·加洛(Carmine Gallo)，全球畅销书《乔布斯的魔力演讲》作者，沟通专家，艾美奖获得者，《商业周刊》专栏作家。为世界知名企业提供演讲、媒体公关和沟通技巧方面的培训。多年在CNN、CNBC、CBS、ABC等广播电视公司担任新闻主播、节目主持人与商业采访记者，并为《纽约时报》、《华尔街日报》以及《投资者商业日报》等著名媒体撰稿。
目录:
Introduction:WhySteveJobs?
Chapterquote:"Innovationdistinguishesbetweenaleaderandafollower."SteveJobs
PrincipleOne:DoWhatYouLove(Thinkdifferentaboutyourcareerandyourbusiness)
Chapterquote:"Mygoalwasn'ttodietherichestmaninthecemetery.Itwastogotobedatnightsaying,we'vedonesomethingwonderful."SteveJobs
PrincipleTwo:SeeGeniusinTheirCraziness(Thinkdifferentaboutyourcustomers)
Chapterquote:"Somepeoplethinkyou'vegottobecrazytobuyaMac.Butinthatcraziness,weseegenius."SteveJobs
PrincipleThree:SellDreams,NotProducts(Thinkdifferentaboutyourproducts)
Chapterquote:"Weselltoolstounleashyourpersonalcreativity."SteveJobs
PrincipleFour:OfferNewExperiences(Thinkdifferentaboutthebuyingexperienceyouofferyourcustomers)
Chapterquote:"Peopledon'twanttobuypersonalcomputers.Theywanttoknowwhattheycandowiththem.IntheApplestore,we'llshowthem."SteveJobs
PrincipleFive:SayNoto1,000Things(Thinkdifferentaboutmarketingandproductdesign)
Chapterquote:"I'masproudofwhatwedon'tdoasIamofwhatwedo."SteveJobs
PrincipleSix:MastertheMessage(Thinkdifferentaboutcommunicatingthevisionbehindyourservice,product,companyorcause)
Chapterquote:"AkeyJobsbusinesstoolishismasteryofthemessage."FortuneMagazine
PrincipleSeven:InspireEvangelists(Thinkdifferentaboutyouremployees)
Chapterquote:"InnovationhasnothingtodowithhowmanyR&Ddollarsyouhave.WhenApplecameupwiththeMac,IBMwasspendingatleast100timesmoreonR&D.It'snotaboutthemoney.It'saboutthepeopleyouhave,howyou'reled,andhowmuchyougetit."SteveJobs
OneMoreThing..ExpectExcellencefromYourselfandOthers(WhatSteveJobshasincommonwithHenryFordandotherinnovativeentrepreneurs)
Chapterquote:"Beayardstickofquality.Somepeoplearen'tusedtoanenvironmentwhereexcellenceisexpected."SteveJobs