StrategicMarketingPlanningfortheSmalltoMediumSizedBusiness:WritingaMarketingPlan

StrategicMarketingPlanningfortheSmalltoMediumSizedBusiness:WritingaMarketingPlan

分享

作者: David Anderson 著

出版社: McGraw-HillEducation

出版时间: 2012-02

ISBN: 9781606493731

定价: 220.00

装帧: 平装

页数: 100页

正文语种: 英语

分类: 外文古旧书>英文书>经济

Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook ...
内容简介:
Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook ...

查看详情

相关分类

Literature&Fiction文学与虚构 ScienceFiction&Fantasy科幻与玄幻 Romance浪漫小说 Mystery&Thrillers神秘与惊悚 Teens青少年读物 Biographies&Memoirs传记与自传 Comics&GraphicNovels动漫与绘画小说 ELT英语学习 Reference参考书 StandardTest标准考试 Business&Investing商业与投资 Self-Help励志自助

目前没有书店销售此书