The Fine Art of Success: How Learning Great Art Can Create Great Business成功的艺术：伟大艺术如何创造伟大的商业

作者: Jamie Anderson 著

出版社: Wiley

出版时间: 2010-12

版次: 1

ISBN: 9780470661062

定价: 515.70

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 200页

正文语种: 英语

丛书: Themes in History

分类: 外文古旧书>英文书>哲学心理学

1人买过

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply JAMIEANDERSONisjointlyProfessorinStrategicManagementatAntwerpManagementSchoolandtheLorangeInstituteinSwitzerland,andvisitinglectureratLondonBusinessSchool.HisarticleshaveappearedinpublicationssuchasCaliforniaManagementReview,MITSloanManagementReview,theFinancialTimesandWallStreetJournal.JamiehasdevelopedexecutiveprogramsfocusedonstrategyandinnovationformanyFortune500companies,andisabest-sellingcaseauthor.J?RGRECKHENRICHisartistandfounderofArt-ThinkingConsulting,andProfessorofInnovationandCreativityattheLorangeInstitute,Switzerland.HeisalsovisitinglectureratLondonBusinessSchoolandESMTBerlin.Namedasoneofthe‘Top25ManagementThinkersoftheyear'bythemanagementjournal‘BusinessStrategyReview',J?rgworkswithmanyprominentinternationalfirms.Hehasdevelopedatoolforevaluatingthecreativityoftop-levelmanagementinlargecorporationsthathasbeenadoptedbyaleadingexecutivesearchfirm.MARTINKUPPisaprogramdirectorandmemberofthefacultyattheEuropeanSchoolofManagementandTechnology(ESMT),Berlin.Hisresearchinterestsfocusonstrategicinnovation,corporatecreativityandcompetitivestrategy.MartinhaswidelypublishedinjournalslikeCaliforniaManagementReview,MITSloanManagementReview,BusinessStrategyReview,WallStreetJournal,RotmanMagazineandtheEconomicTimesofIndia.MartinhasdesignedandtaughtonexecutiveeducationprogramsformanymultinationalcorporationslikeAllianz,Coca-Cola,MAN,Metro,Rosatom,Siemens,andThyssenKrupp.Heisanawardwinningcaseauthor,andconductsseminarsonthewritingandteachingofcasestudiesatacademicinstitutionsaroundtheworld. Foreword(CostasMarkides).

Preface.AbouttheAuthors.

1MadonnaStrategyontheDanceFloor.

2TitianMasterandIntruder:HistoricalPerspectivesonStrategicInnovationintheVenetianArtMarketofthe16thCentury.

3HirstTheSharkisDeadHowtoBuildYourselfaNewMarket.

4BeuysUnderstandingCreativityIsEveryManageranArtist?

5Picasso,vanGoghTheArtofProjection.

7PaikGlobalGrooveInnovationthroughJuxtaposition.

8InterviewwithGerritGohlke,artnet.References.Index.
内容简介:
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply
作者简介:
JAMIEANDERSONisjointlyProfessorinStrategicManagementatAntwerpManagementSchoolandtheLorangeInstituteinSwitzerland,andvisitinglectureratLondonBusinessSchool.HisarticleshaveappearedinpublicationssuchasCaliforniaManagementReview,MITSloanManagementReview,theFinancialTimesandWallStreetJournal.JamiehasdevelopedexecutiveprogramsfocusedonstrategyandinnovationformanyFortune500companies,andisabest-sellingcaseauthor.J?RGRECKHENRICHisartistandfounderofArt-ThinkingConsulting,andProfessorofInnovationandCreativityattheLorangeInstitute,Switzerland.HeisalsovisitinglectureratLondonBusinessSchoolandESMTBerlin.Namedasoneofthe‘Top25ManagementThinkersoftheyear'bythemanagementjournal‘BusinessStrategyReview',J?rgworkswithmanyprominentinternationalfirms.Hehasdevelopedatoolforevaluatingthecreativityoftop-levelmanagementinlargecorporationsthathasbeenadoptedbyaleadingexecutivesearchfirm.MARTINKUPPisaprogramdirectorandmemberofthefacultyattheEuropeanSchoolofManagementandTechnology(ESMT),Berlin.Hisresearchinterestsfocusonstrategicinnovation,corporatecreativityandcompetitivestrategy.MartinhaswidelypublishedinjournalslikeCaliforniaManagementReview,MITSloanManagementReview,BusinessStrategyReview,WallStreetJournal,RotmanMagazineandtheEconomicTimesofIndia.MartinhasdesignedandtaughtonexecutiveeducationprogramsformanymultinationalcorporationslikeAllianz,Coca-Cola,MAN,Metro,Rosatom,Siemens,andThyssenKrupp.Heisanawardwinningcaseauthor,andconductsseminarsonthewritingandteachingofcasestudiesatacademicinstitutionsaroundtheworld.
目录:
Foreword(CostasMarkides).

Preface.AbouttheAuthors.

1MadonnaStrategyontheDanceFloor.

2TitianMasterandIntruder:HistoricalPerspectivesonStrategicInnovationintheVenetianArtMarketofthe16thCentury.

3HirstTheSharkisDeadHowtoBuildYourselfaNewMarket.

4BeuysUnderstandingCreativityIsEveryManageranArtist?

5Picasso,vanGoghTheArtofProjection.

7PaikGlobalGrooveInnovationthroughJuxtaposition.

8InterviewwithGerritGohlke,artnet.References.Index.