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Purple Cow：Transform Your Business by Being Remarkable

作者: Seth Godin （赛斯·高汀）著

出版社: Penguin

出版时间: 2005-01

版次: 1

ISBN: 9780141016405

定价: 112.80

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 160页

正文语种: 英语

分类: 外文古旧书>英文书>管理

8人买过

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

具有生命力的产品或服务应该像黑白奶牛群中冒出的紫牛一样，让人眼前一亮——只有拥有与众不同的产品或者创意，你才能在市场中处于领跑者的地位，你才能取得非同凡响的业绩。如果你希望在市场中甩开那些默默无闻的黄牛，你就得不断改良自己的“紫牛”，并提供充足的养分喂养你的“紫牛”。这，也是未来营销人员应该走的路：创新产品，设计独一无二的营销技巧。

如果你不希望在市场中成为一头默默无闻的黄牛，而是成为受众人瞩目的“紫牛”，那就读读营销大师赛斯·高汀是如何发现一头头“紫牛”的。赶紧拥有你的“紫牛”，让你在制造产品的同时制造需求，让你的产品与众不同，让你不再有卖不出去的产品。 Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.

赛斯·高汀（Seth Godin），前雅虎营销副总裁，《快公司》杂志专栏作家。著有《部落》、《小就是大》、《营销人都是大骗子》等畅销书。他同时还是著名的演讲家，被誉为是当今观察力最敏锐、观点最犀利的营销大师。 NOT ENOUGH Ps

THE NEWP

BOLDFACED WORDS AND GUTSY ASSERTIONS

BEFORE, DURING, AND AFTER

THE GREATEST THING SINCE SLICED BREAD

DID YOU NOTICE THE REVOLUTION?

WHY YOU NEED THE PURPLE COW

THE DEATH OF THETV-INDUSTRIAL COMPLEX

BEFORE AND AFTER

CONSIDER THE BEETLE

WHAT WORKS?

WHY THE WALL STREETJOURNAL ANNOYS

ME SO MUCH

AWARENESS IS NOT THE POINT

THE WILL AND THE WAY

CASE STUDY: GOING UP?

CASE STUDY: WHAT SHOULD TIDE DO?

GETTING IN

IDEAs THAT SPREAD, WIN

THE BIG MISUNDERSTANDING

WHO'S LISTENING?

……
内容简介:
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

具有生命力的产品或服务应该像黑白奶牛群中冒出的紫牛一样，让人眼前一亮——只有拥有与众不同的产品或者创意，你才能在市场中处于领跑者的地位，你才能取得非同凡响的业绩。如果你希望在市场中甩开那些默默无闻的黄牛，你就得不断改良自己的“紫牛”，并提供充足的养分喂养你的“紫牛”。这，也是未来营销人员应该走的路：创新产品，设计独一无二的营销技巧。

如果你不希望在市场中成为一头默默无闻的黄牛，而是成为受众人瞩目的“紫牛”，那就读读营销大师赛斯·高汀是如何发现一头头“紫牛”的。赶紧拥有你的“紫牛”，让你在制造产品的同时制造需求，让你的产品与众不同，让你不再有卖不出去的产品。
作者简介:
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine.

赛斯·高汀（Seth Godin），前雅虎营销副总裁，《快公司》杂志专栏作家。著有《部落》、《小就是大》、《营销人都是大骗子》等畅销书。他同时还是著名的演讲家，被誉为是当今观察力最敏锐、观点最犀利的营销大师。
目录:
NOT ENOUGH Ps

THE NEWP

BOLDFACED WORDS AND GUTSY ASSERTIONS

BEFORE, DURING, AND AFTER

THE GREATEST THING SINCE SLICED BREAD

DID YOU NOTICE THE REVOLUTION?

WHY YOU NEED THE PURPLE COW

THE DEATH OF THETV-INDUSTRIAL COMPLEX

BEFORE AND AFTER

CONSIDER THE BEETLE

WHAT WORKS?

WHY THE WALL STREETJOURNAL ANNOYS

ME SO MUCH

AWARENESS IS NOT THE POINT

THE WILL AND THE WAY

CASE STUDY: GOING UP?

CASE STUDY: WHAT SHOULD TIDE DO?

GETTING IN

IDEAs THAT SPREAD, WIN

THE BIG MISUNDERSTANDING

WHO'S LISTENING?

……

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Purple Cow：Transform Your Business by Being Remarkable

内容简介:

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