Becoming Steve Jobs:The Evolution of a Reckless Upstart into a Visionary Leader

Becoming Steve Jobs:The Evolution of a Reckless Upstart into a Visionary Leader
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作者:
出版社: Crown Business
2015-03
ISBN: 9780385347402
定价: 243.40
装帧: 精装
开本: 其他
纸张: 胶版纸
页数: 432页
正文语种: 英语
  • There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

    "Becoming Steve Jobs"takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs""answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

    Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

    Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
    A rich and revealing account that will change the way we view Jobs, "Becoming Steve Jobs" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet. Brent Schlender is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the "Wall Street Journal" and "Fortune" for nearly 25 years.

    Rick Tetzeli, executive editor of "Fast Company," has covered technology for two decades. He is the former deputy editor of "Fortune," and editor of "Entertainment Weekly."
    PROLOGUE
    Chapter 1
    Steve Jobs in the Garden of Allah
    Chapter 2
    “I Didn’t Want to Be a Businessman”
    Chapter 3
    Breakthrough and Breakdown
    Chapter 4
    What’s Next?
    Chapter 5
    A Side Bet
    Photo Insert 1
    Chapter 6
    Bill Gates Pays a Visit
    Chapter 7
    Luck
    Chapter 8
    Bozos, Bastards, and Keepers
    Chapter 9
    Maybe They Had to Be Crazy
    Chapter 10
    Following Your Nose
    Photo Insert 2
    Chapter 11
    Do Your Level Best
    Chapter 12
    Two Decisions
    Chapter 13
    Stanford
    Chapter 14
    A Safe Haven for Pixar
    Chapter 15
    The Whole Widget
    Chapter 16
    Blind Spots, Grudges, and Sharp Elbows
    Chapter 17
    “Just Tell Them I’m Being an Asshole”
    SOURCE NOTES
    BIBLIOGRAPHY
    ACKNOWLEDGMENTS
    ……
  • 内容简介:
    There have been many books--on a large and small scale--about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.

    "Becoming Steve Jobs"takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs""answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?

    Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.

    Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
    A rich and revealing account that will change the way we view Jobs, "Becoming Steve Jobs" shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
  • 作者简介:
    Brent Schlender is one of the premiere chroniclers of the personal computer revolution, writing about every major figure and company in the tech industry. He covered Steve Jobs for the "Wall Street Journal" and "Fortune" for nearly 25 years.

    Rick Tetzeli, executive editor of "Fast Company," has covered technology for two decades. He is the former deputy editor of "Fortune," and editor of "Entertainment Weekly."
  • 目录:
    PROLOGUE
    Chapter 1
    Steve Jobs in the Garden of Allah
    Chapter 2
    “I Didn’t Want to Be a Businessman”
    Chapter 3
    Breakthrough and Breakdown
    Chapter 4
    What’s Next?
    Chapter 5
    A Side Bet
    Photo Insert 1
    Chapter 6
    Bill Gates Pays a Visit
    Chapter 7
    Luck
    Chapter 8
    Bozos, Bastards, and Keepers
    Chapter 9
    Maybe They Had to Be Crazy
    Chapter 10
    Following Your Nose
    Photo Insert 2
    Chapter 11
    Do Your Level Best
    Chapter 12
    Two Decisions
    Chapter 13
    Stanford
    Chapter 14
    A Safe Haven for Pixar
    Chapter 15
    The Whole Widget
    Chapter 16
    Blind Spots, Grudges, and Sharp Elbows
    Chapter 17
    “Just Tell Them I’m Being an Asshole”
    SOURCE NOTES
    BIBLIOGRAPHY
    ACKNOWLEDGMENTS
    ……
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