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The New Rules Of Marketing & Pr， Fifth Edition: How To Use Social Media， Online Video

The New Rules Of Marketing & Pr， Fifth Edition: How To Use Social Media， Online Video
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作者: 著
出版社: Wiley
2015-11
ISBN: 9781119070481
定价: 234.40
装帧: 其他
开本: 其他
纸张: 其他
页数: 480页
分类: 外文古旧书>英文书>经济
  • ThemostupdatededitionyetofthebenchmarkguidetomarketingandPR，withthelatestsocialmedia，marketing，andsalestrends，tools，andreal–worldexamplesofsuccessThisisthefiftheditionofthepioneeringguidetothefutureofmarketing.TheNewRulesofMarketing&PRisaninternationalbestsellerwithmorethan350，000copiessoldinovertwenty–fivelanguages.Itoffersastep–by–stepactionplanforharnessingthepowerofmodernmarketingandPRtodirectlycommunicatewithbuyers，raisevisibility，andincreasesales.Thispracticalguideiswrittenformarketingprofessionals，PRprofessionals，andentrepreneurswhowanttogrowtheirbusinessesandcreatesuccess.Learnhowcompanies，nonprofits，andorganizationsofallsizescanleverageweb–basedcontenttogettimely，relevantinformationtoeager，responsivebuyersforafractionofthecostofbig–budgetcampaigns.Thisfiftheditionthemostextensivelyrevisededitionyetincludes:DozensofcompellingcasestudieswithrevisionsReal–worldexamplesofcontentmarketingandinboundmarketingstrategiesandtacticsAfreshintroductionAnewchapteronsalesandserviceCoverageofthelatestsocialmediaplatforms，includingPeriscope，Meerkat，andSnapchatTheNewRulesofMarketing&PRisanunparalleledresourceforentrepreneurs，businessowners，nonprofitmanagers，andallofthoseworkinginmarketingorpublicitydepartments.ThispracticalguideshowshowtodevisesuccessfulmarketingandPRstrategiestogrowanybusiness.DavidMeermanScottisamarketingstrategist，bestsellingauthoroftenbooksincludingthreeinternationalbestsellersadvisortoemergingcompaniessuchasHubSpot，andaprofessionalspeakeronmarketing，leadership，andsocialmedia.Priortostartinghisownbusiness，hewasmarketingVPfortwopubliclytradedUScompaniesandwasAsiamarketingdirectorforKnight–Ridder，atthetimeoneoftheworld′slargestinformationcompanies.
  • 内容简介:
    ThemostupdatededitionyetofthebenchmarkguidetomarketingandPR，withthelatestsocialmedia，marketing，andsalestrends，tools，andreal–worldexamplesofsuccessThisisthefiftheditionofthepioneeringguidetothefutureofmarketing.TheNewRulesofMarketing&PRisaninternationalbestsellerwithmorethan350，000copiessoldinovertwenty–fivelanguages.Itoffersastep–by–stepactionplanforharnessingthepowerofmodernmarketingandPRtodirectlycommunicatewithbuyers，raisevisibility，andincreasesales.Thispracticalguideiswrittenformarketingprofessionals，PRprofessionals，andentrepreneurswhowanttogrowtheirbusinessesandcreatesuccess.Learnhowcompanies，nonprofits，andorganizationsofallsizescanleverageweb–basedcontenttogettimely，relevantinformationtoeager，responsivebuyersforafractionofthecostofbig–budgetcampaigns.Thisfiftheditionthemostextensivelyrevisededitionyetincludes:DozensofcompellingcasestudieswithrevisionsReal–worldexamplesofcontentmarketingandinboundmarketingstrategiesandtacticsAfreshintroductionAnewchapteronsalesandserviceCoverageofthelatestsocialmediaplatforms，includingPeriscope，Meerkat，andSnapchatTheNewRulesofMarketing&PRisanunparalleledresourceforentrepreneurs，businessowners，nonprofitmanagers，andallofthoseworkinginmarketingorpublicitydepartments.ThispracticalguideshowshowtodevisesuccessfulmarketingandPRstrategiestogrowanybusiness.DavidMeermanScottisamarketingstrategist，bestsellingauthoroftenbooksincludingthreeinternationalbestsellersadvisortoemergingcompaniessuchasHubSpot，andaprofessionalspeakeronmarketing，leadership，andsocialmedia.Priortostartinghisownbusiness，hewasmarketingVPfortwopubliclytradedUScompaniesandwasAsiamarketingdirectorforKnight–Ridder，atthetimeoneoftheworld′slargestinformationcompanies.
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