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The End of Fashion：How Marketing Changed the Clothing Business Forever

The End of Fashion：How Marketing Changed the Clothing Business Forever
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作者: 著
出版社: HarperCollins US
2000-08
ISBN: 9780060958206
定价: 128.00
装帧: 平装
开本: 其他
纸张: 其他
页数: 352页
正文语种: 英语
分类: 外文古旧书>英文书>艺术
4 张插图图片
5人买过
  • Thetimewhen"fashion"wasdefinedbyFrenchdesignerswhoseclothescouldbeaffordedonlybyelitehasended.Nowdesignerstaketheircuesfrommainstreamconsumersandcreativityischanneledmoreintomass-marketingclothesthanintodesigningthem.Indeed,oneneedlooknofurtherthantheGaptoseeproofofthis.InTheEndofFashion,WallStreetJournal,reporterTeriAginsastutelyexploresthisseminalchange,layingbareallaspectsofthefashionindustryfrommanufacturing,retailing,anmdlicensingtoimagemakingandfinancing.HereaswellarefascinatinginsidervignettesthatshowDonnaKaranfightingwithfinanciers,therivalrybetweenRalphLaurenandTommyHilfiger,andthecommitmenttohauteconturethatsentIsaacMizrahi'sbusinessspiraling.

    TeriAginshascoveredthefashionbusinessatTheWallStreetJournalfortenyearsandlivesinNewYorkCity.Thisisherfirstbook.
  • 内容简介:
    Thetimewhen"fashion"wasdefinedbyFrenchdesignerswhoseclothescouldbeaffordedonlybyelitehasended.Nowdesignerstaketheircuesfrommainstreamconsumersandcreativityischanneledmoreintomass-marketingclothesthanintodesigningthem.Indeed,oneneedlooknofurtherthantheGaptoseeproofofthis.InTheEndofFashion,WallStreetJournal,reporterTeriAginsastutelyexploresthisseminalchange,layingbareallaspectsofthefashionindustryfrommanufacturing,retailing,anmdlicensingtoimagemakingandfinancing.HereaswellarefascinatinginsidervignettesthatshowDonnaKaranfightingwithfinanciers,therivalrybetweenRalphLaurenandTommyHilfiger,andthecommitmenttohauteconturethatsentIsaacMizrahi'sbusinessspiraling.

  • 作者简介:
    TeriAginshascoveredthefashionbusinessatTheWallStreetJournalfortenyearsandlivesinNewYorkCity.Thisisherfirstbook.
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