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Iacocca艾柯卡自传

Iacocca艾柯卡自传

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作者: Lee Iacocca 著

出版社: Random House US

出版时间: 1986-06

版次: 1

ISBN: 9780553251470

定价: 69.00

装帧: 平装

开本: 大32开

纸张: 胶版纸

页数: 384页

分类: 外文古旧书>英文书>历史

16人买过

　　Book Description

  He’s an American legend, a straight-shooting businessman whobrought Chrysler back from the brink and in the process became amedia celebrity, newsmaker, and a man many had urged to run forpresident.

  The son of Italian immigrants, Lee Iacocca rose spectacularlythrough the ranks of Ford Motor Company to become its president,only to be toppled eight years later in a power play that shouldhave shattered him. But Lee Iacocca didn’t get mad, he got even. Heled a battle for Chrysler’s survival that made his name a symbol ofintegrity, know-how, and guts for millions of Americans.

  In his classic hard-hitting style, he tells us how he changed theautomobile industry in the 1960s by creating the phenomenalMustang. He goes behind the scenes for a look at Henry Ford’s reignof intimidation and manipulation. He recounts the miraculousrebirth of Chrysler from near bankruptcy to repayment of its $1.2billion government loan so early that Washington didn't know how tocash the check.

  Book Dimension :

  length: (cm)17.5　width:(cm)10.6
内容简介:
　　Book Description

  He’s an American legend, a straight-shooting businessman whobrought Chrysler back from the brink and in the process became amedia celebrity, newsmaker, and a man many had urged to run forpresident.

  The son of Italian immigrants, Lee Iacocca rose spectacularlythrough the ranks of Ford Motor Company to become its president,only to be toppled eight years later in a power play that shouldhave shattered him. But Lee Iacocca didn’t get mad, he got even. Heled a battle for Chrysler’s survival that made his name a symbol ofintegrity, know-how, and guts for millions of Americans.

  In his classic hard-hitting style, he tells us how he changed theautomobile industry in the 1960s by creating the phenomenalMustang. He goes behind the scenes for a look at Henry Ford’s reignof intimidation and manipulation. He recounts the miraculousrebirth of Chrysler from near bankruptcy to repayment of its $1.2billion government loan so early that Washington didn't know how tocash the check.

  Book Dimension :

  length: (cm)17.5　width:(cm)10.6

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Iacocca: An Autobiography 英文原版-《艾柯卡：自传》（1986版）

1986-06 印刷
印次: 1

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