Building Brandwidth

Building Brandwidth
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作者:
出版社: HarperCollins
2000-01
ISBN: 9780066620602
定价: 252.30
装帧: 精装
开本: 其他
纸张: 其他
页数: 239页
正文语种: 英语
  • ArguesthatInternetmarketingthatfailstocloseasaleonlineisineffective,providinglessonsinsuccessfule-marketingthatenablefasterandmorefocusedpracticeswhileidentifyingthe"10CommandmentsofBuildingBandwidth." SergioZymanwasformerlythechiefmarketingofficeratTheCoca-ColaCompany.AsprincipalofZ,anewconsultingcompany,hehasworkedwithsuchcompaniesasMicrosoft,7-Eleven,MillerBrewingCompany,andCampbells.Ahighlysought-afterspeaker,hefrequentlytravelstheworldtospeaktolargeaudiencesandhasbeenfeaturedinsuchpublicationsastheWallStreetJournal,theNewYorkTimes,andFortune.HelivesinAtlanta,Georgia.
  • 内容简介:
    ArguesthatInternetmarketingthatfailstocloseasaleonlineisineffective,providinglessonsinsuccessfule-marketingthatenablefasterandmorefocusedpracticeswhileidentifyingthe"10CommandmentsofBuildingBandwidth."
  • 作者简介:
    SergioZymanwasformerlythechiefmarketingofficeratTheCoca-ColaCompany.AsprincipalofZ,anewconsultingcompany,hehasworkedwithsuchcompaniesasMicrosoft,7-Eleven,MillerBrewingCompany,andCampbells.Ahighlysought-afterspeaker,hefrequentlytravelstheworldtospeaktolargeaudiencesandhasbeenfeaturedinsuchpublicationsastheWallStreetJournal,theNewYorkTimes,andFortune.HelivesinAtlanta,Georgia.
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