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Art of Choosing 选择的艺术 : 为什么我选的不是我要的?

Art of Choosing 选择的艺术 : 为什么我选的不是我要的?

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作者: Sheena Iyengar 著

出版社: Little Brown

出版时间: 2011-04

版次: 1

ISBN: 9780349121420

定价: 135.00

装帧: 平装

开本: 32开

纸张: 胶版纸

页数: 336页

分类: 外文古旧书>英文书>经济

2人买过

Every day we make choices. Coke or Pepsi? Save or spend? Stayor go? Whether mundane or life-altering, these choices define usand shape our lives. Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture? Why do we sometimes choose against our bestinterests? How much control do we really have over what we choose?Her award-winning research reveals that the answers are surprisingand profound. In our world of shifting political and culturalforces, technological revolution, and interconnected commerce, ourdecisions have far-reaching consequences. Use this book as yourcompanion and guide for the many challenges ahead. \\\'No one asksbetter questions, or comes up with more intriguing answers\\\' MalcolmGladwell, author of THE TIPPING POINT Sheena Iyengar is a profess at Columbia University, New York,whose work has been drawn on by, among others, MalcolmGladwell.
内容简介:
Every day we make choices. Coke or Pepsi? Save or spend? Stayor go? Whether mundane or life-altering, these choices define usand shape our lives. Sheena Iyengar asks the difficult questionsabout how and why we choose: Is the desire for choice innate orbound by culture? Why do we sometimes choose against our bestinterests? How much control do we really have over what we choose?Her award-winning research reveals that the answers are surprisingand profound. In our world of shifting political and culturalforces, technological revolution, and interconnected commerce, ourdecisions have far-reaching consequences. Use this book as yourcompanion and guide for the many challenges ahead. \\\'No one asksbetter questions, or comes up with more intriguing answers\\\' MalcolmGladwell, author of THE TIPPING POINT
作者简介:
Sheena Iyengar is a profess at Columbia University, New York,whose work has been drawn on by, among others, MalcolmGladwell.

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Art of Choosing 选择的艺术 : 为什么我选的不是我要的?

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