THE SECRET TO GE'S SUCCESS(通用电气成功的奥秘)

THE SECRET TO GE'S SUCCESS(通用电气成功的奥秘)
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作者:
出版社: McGraw-Hill
2006-12
版次: 1
ISBN: 9780071475938
定价: 259.00
装帧: 精装
开本: 16开
纸张: 胶版纸
页数: 294页
  • Looking beyond GE's legendary CEO Jack Welch, Rothschild takes a wider perspective on the company's history in this unwieldy management guide. Structuring the book around the various phases in the company's evolution, he looks all the way back to the founding by Thomas Edison in 1879 and analyzes the business lessons that have gradually emerged. At the same time, Rothschild, a former GE insider who formed his own consulting company in 1984, focuses on five key success areas: leadership, adaptability, talent, influence and networks, reinforcing key "takeaways" at the end of each chapter. Unfortunately, the book's chronological structure and overwhelming detail makes it read more like an annotated history than a management guide with business-changing insights. (Jan.) Introduction. The Five Ingredients of GE's 126-Year Success

    Part I. "Living Better Electrically":GE's First Stage, 1879 to 1939, Edison-Swope/Young

     Chapter I. Selecting the Wrong Technology

     Chapter 2. Becoming the Leader

     Chapter 3. Seeking Advice and Sharing the Wealth

     Chapter 4. Staying No. I

    Part II. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch

     Chapter 5. Winning the War

     Chapter 6. Decentralized Growth

     Chapter 7. Professional Management

     Chapter 8. The Conversion of Ronald Reagan

     Chapter 9. GE Can Do Anything It Wants to Do

    Part III. Portfolio Leadership:GE's Third Stage, 1971 to 2001, Borch/Welch

     Chapter 10. Admitting Mistakes

     Chapter 11. Pruning and Divesting

     Chapter 12. Nothing Is Sacred

     Chapter 13. GE's Cultural Revolution

    Part IV."Back to the Future":GE'S Fourth Stage,2001to the Present,Immelt

      Chapter 14. Go BIG!

      Chapter 15.More Cultural Changes

      Chapter 16.Success Factors

    Notes

    Index
  • 内容简介:
    Looking beyond GE's legendary CEO Jack Welch, Rothschild takes a wider perspective on the company's history in this unwieldy management guide. Structuring the book around the various phases in the company's evolution, he looks all the way back to the founding by Thomas Edison in 1879 and analyzes the business lessons that have gradually emerged. At the same time, Rothschild, a former GE insider who formed his own consulting company in 1984, focuses on five key success areas: leadership, adaptability, talent, influence and networks, reinforcing key "takeaways" at the end of each chapter. Unfortunately, the book's chronological structure and overwhelming detail makes it read more like an annotated history than a management guide with business-changing insights. (Jan.)
  • 目录:
    Introduction. The Five Ingredients of GE's 126-Year Success

    Part I. "Living Better Electrically":GE's First Stage, 1879 to 1939, Edison-Swope/Young

     Chapter I. Selecting the Wrong Technology

     Chapter 2. Becoming the Leader

     Chapter 3. Seeking Advice and Sharing the Wealth

     Chapter 4. Staying No. I

    Part II. Diversification and Decentralization: GE's Second Stage, 1940 to 1970, Wilson/Borch

     Chapter 5. Winning the War

     Chapter 6. Decentralized Growth

     Chapter 7. Professional Management

     Chapter 8. The Conversion of Ronald Reagan

     Chapter 9. GE Can Do Anything It Wants to Do

    Part III. Portfolio Leadership:GE's Third Stage, 1971 to 2001, Borch/Welch

     Chapter 10. Admitting Mistakes

     Chapter 11. Pruning and Divesting

     Chapter 12. Nothing Is Sacred

     Chapter 13. GE's Cultural Revolution

    Part IV."Back to the Future":GE'S Fourth Stage,2001to the Present,Immelt

      Chapter 14. Go BIG!

      Chapter 15.More Cultural Changes

      Chapter 16.Success Factors

    Notes

    Index
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