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Harvard Business Review on Thriving in Emerging Markets哈佛商业评论之在新兴市场中繁荣

Harvard Business Review on Thriving in Emerging Markets哈佛商业评论之在新兴市场中繁荣

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作者: Harvard Business Review （哈佛商业评论）著

出版社: Harvard Business Press

出版时间: 2011-05

版次: 1

ISBN: 9781422162637

定价: 156.60

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 272页

正文语种: 英语

分类: 外文古旧书>英文书>经济

1人买过

Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives, and management consultants. It has been the frequent publishing home for scholars and management thinkers such as Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C.K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Robert H. Schaffer and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages.

Its worldwide English-language circulation is 250,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, an Italian, a German edition, a Polish edition, a Hungarian edition, a Brazilian (Portuguese-language) edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
内容简介:
Beat local companies at their game.

If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

- Manage risk in unstable environments

- Ward off political threats to your business

- Customize your business model for emerging markets

- Tailor your strategy to capitalize on countries' strengths

- Gain ground on emerging giants

- Compete in China's new high-tech market

- Win the war for talent in developing economies

- Serve the bottom of the pyramid profitably
作者简介:
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives, and management consultants. It has been the frequent publishing home for scholars and management thinkers such as Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C.K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Robert H. Schaffer and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages.

Its worldwide English-language circulation is 250,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, an Italian, a German edition, a Polish edition, a Hungarian edition, a Brazilian (Portuguese-language) edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.

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Harvard Business Review on Thriving in Emerging Markets哈佛商业评论之在新兴市场中繁荣

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