Predictably Irrational, Revised and Expanded Edition:The Hidden Forces That Shape Our Decisions

Predictably Irrational, Revised and Expanded Edition
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作者:
出版社: HarperCollins US
2009-05
ISBN: 9780061854545
定价: 239.00
装帧: 精装
开本: 其他
纸张: 其他
页数: 400页
正文语种: 英语
  • Funny,poignant,andwise,DesignatedDaughter:TheBonusYearswithMomisD.G.Fulford'supliftingstoryofhow,afterherfather'sdeath,shereturnedhometobecomehermother'sclosestcompanion--amovethatbroughthermoreinreturnthanshecouldeverhaveexpected.D.G.recallshowsheandhermother--apairwhoareoppositesinalmosteveryway,includinghowtheyunloadthedishwasher--cametogethertolearnwhatitmeanstobebestfriends,andtoneedeachotherinthetruestsense.Sharingherexperienceofthelessons,expectations,andsurprisesinvolvedwithcaregiving,D.G.alsorevealsheruniqueperspectiveasdaughter,mother,andgrandmother--andthewonderfulwaystohonorfourgenerationsoffamily.D.G.'seighty-eight-year-oldmother,PhyllisGreene,addsherownremarkablevoice,contributingherpointofviewattheendofeachchapter.Withhumorandgrace,D.G.andhermomtalkaboutkeepingintouchwithD.G.'stwobrothersastheentirefamilycopeswiththechallengesandpleasuresofchangeandtransition.Woventhroughoutarethestoriesofothermothersanddaughterswho,despitemanyhardshipsandsacrifices,managetodrawfromtheirmutualloveandsupportandembracethesebonusyearstogetherasanopportunitytocelebrateeachother'sinsight.Thisisaheartwarming,refreshing,andinspiringmother-daughterstoryaboutsharingtheverybestyears.Moving,sensitive,andaboveall,honest,DesignatedDaughterspeakstothejoysandprivilegesofbringinggenerationstogethertowardtheendoflife--ahopefulmessageformothersandtheirchildreneverywhere. Combiningherskillsasabookreviewerandaveteranbookgroupmember,McMainsprovidesbrief,captivatingprofilesofadiversemixoffictionandnonfiction.Since1997,VictoriaGoldenMcMainshaschairedtheBayAreaBookReviewersAssociation(BABRA).Herpopoular"BookClubFavorites"columnispublishedmonthlyinthePressDemocrat,theNewYorkTimes—owneddailynewspaperservingnorthernCalifornia.Severalofhershortstorieshavebeenpublihsedinliterarymagazines.SheliveswithherfamilyinHealdsburg,California. Introduction How an Injury Led Me to Irrationality and to the Research Described Here
    Ch. 1 The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be 1
    Ch. 2 The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air 23
    Ch. 3 The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing 49
    Ch. 4 The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them 67
    Ch. 5 The Influence of Arousal: Why Hot Is Much Hotter Than We Realize 89
    Ch. 6 The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do 109
    Ch. 7 The High Price of Ownership: Why We Overvalue What We Have 127
    Ch. 8 Keeping Doors Open: Why Options Distract Us from Our Main Objective 139
    Ch. 9 The Effect of Expectations: Why the Mind Gets What It Expects 155
    Ch. 10 The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't 173
    Ch. 11 The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It 195
    Ch. 12 The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest 217
    Ch. 13 Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? 231
    Reflections and Anecdotes about Some of the Chapters 245
    Thoughts about the Subprime Mortgage Crisis and Its Consequences 279
    Thanks 331
    List of Collaborators 335
    Notes 341
    Bibliography and Additional Readings 345
    Index 355
  • 内容简介:
    Funny,poignant,andwise,DesignatedDaughter:TheBonusYearswithMomisD.G.Fulford'supliftingstoryofhow,afterherfather'sdeath,shereturnedhometobecomehermother'sclosestcompanion--amovethatbroughthermoreinreturnthanshecouldeverhaveexpected.D.G.recallshowsheandhermother--apairwhoareoppositesinalmosteveryway,includinghowtheyunloadthedishwasher--cametogethertolearnwhatitmeanstobebestfriends,andtoneedeachotherinthetruestsense.Sharingherexperienceofthelessons,expectations,andsurprisesinvolvedwithcaregiving,D.G.alsorevealsheruniqueperspectiveasdaughter,mother,andgrandmother--andthewonderfulwaystohonorfourgenerationsoffamily.D.G.'seighty-eight-year-oldmother,PhyllisGreene,addsherownremarkablevoice,contributingherpointofviewattheendofeachchapter.Withhumorandgrace,D.G.andhermomtalkaboutkeepingintouchwithD.G.'stwobrothersastheentirefamilycopeswiththechallengesandpleasuresofchangeandtransition.Woventhroughoutarethestoriesofothermothersanddaughterswho,despitemanyhardshipsandsacrifices,managetodrawfromtheirmutualloveandsupportandembracethesebonusyearstogetherasanopportunitytocelebrateeachother'sinsight.Thisisaheartwarming,refreshing,andinspiringmother-daughterstoryaboutsharingtheverybestyears.Moving,sensitive,andaboveall,honest,DesignatedDaughterspeakstothejoysandprivilegesofbringinggenerationstogethertowardtheendoflife--ahopefulmessageformothersandtheirchildreneverywhere.
  • 作者简介:
    Combiningherskillsasabookreviewerandaveteranbookgroupmember,McMainsprovidesbrief,captivatingprofilesofadiversemixoffictionandnonfiction.Since1997,VictoriaGoldenMcMainshaschairedtheBayAreaBookReviewersAssociation(BABRA).Herpopoular"BookClubFavorites"columnispublishedmonthlyinthePressDemocrat,theNewYorkTimes—owneddailynewspaperservingnorthernCalifornia.Severalofhershortstorieshavebeenpublihsedinliterarymagazines.SheliveswithherfamilyinHealdsburg,California.
  • 目录:
    Introduction How an Injury Led Me to Irrationality and to the Research Described Here
    Ch. 1 The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be 1
    Ch. 2 The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air 23
    Ch. 3 The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing 49
    Ch. 4 The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them 67
    Ch. 5 The Influence of Arousal: Why Hot Is Much Hotter Than We Realize 89
    Ch. 6 The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do 109
    Ch. 7 The High Price of Ownership: Why We Overvalue What We Have 127
    Ch. 8 Keeping Doors Open: Why Options Distract Us from Our Main Objective 139
    Ch. 9 The Effect of Expectations: Why the Mind Gets What It Expects 155
    Ch. 10 The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't 173
    Ch. 11 The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It 195
    Ch. 12 The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest 217
    Ch. 13 Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? 231
    Reflections and Anecdotes about Some of the Chapters 245
    Thoughts about the Subprime Mortgage Crisis and Its Consequences 279
    Thanks 331
    List of Collaborators 335
    Notes 341
    Bibliography and Additional Readings 345
    Index 355
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