StartinganOnlineBusinessAll-in-OneForDummies,3rdEdition[开办在线业务全功能达人迷，第3版]

作者: Shannon Belew 著

出版社: Wiley

出版时间: 2011-11

ISBN: 9781118123195

定价: 442.30

装帧: 平装

页数: 888页

正文语种: 英语

丛书: TeachYourselfVISUALLY(Tech

分类: 外文古旧书>英文书>童书

Conquer the online marketplace with this new version of a bestseller!Whether you′ve thought of starting an online business or you′re already selling online, this update to a bestseller presents invaluable advice for getting––and keeping––online customers. Covering everything from creating a business plan and building a customer–friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e–commerce, and more.Updated to include coverage of the latest online marketing tools, techniques, and trendsIncludes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketingExplains how your location can actually bring new customers to youDetails ways to build a business plan that translates your ideas into a profitable enterpriseShares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make moneyDiscover why "online entrepreneurship" means more than just building a website. Starting an Online Business All–in–One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more. Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses. Joel Elad operates NewComix.com, an online business he began in 1998, and contributes to Entrepreneur magazine and SmartBiz.com. Introduction 1 Book I: Online Business Basics 7 Chapter 1: Starting from Scratch 9 Chapter 2: Turning Internet Dreams into Reality 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Finding Money to Fund Your Online Start-Up 39 Chapter 5: Creating Policies to Protect Your Web Site and Your Customers 57 Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 67 Book II: Legal and Accounting 83 Chapter 1: Minding the Law 85 Chapter 2: Choosing the Right Foundation from Partnerships to Corporations 95 Chapter 3: The Trademark-and-Copyright Two-Step 103 Chapter 4: Accounting for Taxes (and Then Some) 111 Book III: Web Site Design 133 Chapter 1: What's in a (Domain) Name? 135 Chapter 2: Designing Customer-Friendly Sites 149 Chapter 3: Building a Site without Spending a Fortune 165 Chapter 4: Finding the Host with the Most 187 Chapter 5: Writing Content that Search Engines Want to See 195 Chapter 6: Lights, Camera, Action! Taking Your Site Live 205 Book IV: Online and Operating 213 Chapter 1: Determining Your Revenue Model 215 Chapter 2: Making Money with Affi liate Programs 239 Chapter 3: Turning Information into Profit, from e-Books to Webinars 249 Chapter 4: Paying with the Right Payment Options 263 Chapter 5: Putting the (Shopping) Cart before the Horse 273 Chapter 6: Taking Inventory 285 Chapter 7: Fulfilling Expectations and Orders 293 Book V: Internet Security 315 Chapter 1: Understanding Security and Your Risks 317 Chapter 2: Developing a Security Plan 329 Chapter 3: Attacked! What to Expect from the Net-Thief 341 Chapter 4: Securing Your Site and Your Business 355 Chapter 5 : Overcoming Security Concerns in the Wireless World 365 Book VI: Boosting Sales 373 Chapter 1: Driving Traffic, Driving Sales 375 Chapter 2: Special-Edition Public Relations for the Web 383 Chapter 3: Web Marketing at Work 397 Chapter 4: Converting Browsers to Buyers 423 Chapter 5: Analyzing and Monitoring Your Customers 445 Chapter 6: Mastering Search Engines, Optimization, and Rankings 469 Book VII: Retail to E-Tail 491 Chapter 1: Knowing When to Put Your Store Online 493 Chapter 2: Understanding the Differences between In-Store and Online Customers 507 Chapter 3: Window Dressing for the Online Display 515 Chapter 4: Making In-Store Customers Loyal Online Shoppers 523 Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 531 Chapter 6: Troubleshooting the Transition to E-Tail 543 Book VIII: Storefront Selling 553 Chapter 1: Instant E-Commerce with Storefronts 555 Chapter 2: Mastering the Amazon 563 Chapter 3: Let's Hear It for Yahoo! 577 Chapter 4: Making eBay THE Way 593 Chapter 5: New Storefronts, New Opportunities 613 Book IX: Fundraising Sites 633 Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online 635 Chapter 2: Adding Online Moneymakers to an Existing Site 643 Chapter 3: Getting the Donor Base to Come to You 659 Chapter 4: More Online Marketing Strategies for Nonprofits 669 Chapter 5: Legal Considerations for Nonprofit Organizations 679 Book X: Niche E-Commerce 687 Chapter 1: Discovering Niche Markets 689 Chapter 2: Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and More 695 Chapter 3: Blogging for Profit 711 Chapter 4: Learning to Spot and Capitalize on E-commerce Trends 727 Book XI: E-Commerce Advanced 737 Chapter 1: Overhauling Your Business 739 Chapter 2: Redesigning to Win New Customers 749 Chapter 3: Expanding Products to Increase Stagnant Sales 765 Chapter 4: Nurturing (and Bringing Back) Customers 775 Chapter 5: Revisiting Marketing Strategies 785 Chapter 6: Hiring Experts to Get Business Rolling Again 803 Chapter 7: Transitioning a Small Site into Big Business 815 Index 829
内容简介:
Conquer the online marketplace with this new version of a bestseller!Whether you′ve thought of starting an online business or you′re already selling online, this update to a bestseller presents invaluable advice for getting––and keeping––online customers. Covering everything from creating a business plan and building a customer–friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e–commerce, and more.Updated to include coverage of the latest online marketing tools, techniques, and trendsIncludes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketingExplains how your location can actually bring new customers to youDetails ways to build a business plan that translates your ideas into a profitable enterpriseShares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make moneyDiscover why "online entrepreneurship" means more than just building a website. Starting an Online Business All–in–One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.
作者简介:
Shannon Belew owns several online businesses, including the award-winning, nationally recognized BizOffice.com, a global provider of resources for small and home businesses. Joel Elad operates NewComix.com, an online business he began in 1998, and contributes to Entrepreneur magazine and SmartBiz.com.
目录:
Introduction 1 Book I: Online Business Basics 7 Chapter 1: Starting from Scratch 9 Chapter 2: Turning Internet Dreams into Reality 17 Chapter 3: Getting Real: Creating a Usable Business Plan 31 Chapter 4: Finding Money to Fund Your Online Start-Up 39 Chapter 5: Creating Policies to Protect Your Web Site and Your Customers 57 Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency 67 Book II: Legal and Accounting 83 Chapter 1: Minding the Law 85 Chapter 2: Choosing the Right Foundation from Partnerships to Corporations 95 Chapter 3: The Trademark-and-Copyright Two-Step 103 Chapter 4: Accounting for Taxes (and Then Some) 111 Book III: Web Site Design 133 Chapter 1: What's in a (Domain) Name? 135 Chapter 2: Designing Customer-Friendly Sites 149 Chapter 3: Building a Site without Spending a Fortune 165 Chapter 4: Finding the Host with the Most 187 Chapter 5: Writing Content that Search Engines Want to See 195 Chapter 6: Lights, Camera, Action! Taking Your Site Live 205 Book IV: Online and Operating 213 Chapter 1: Determining Your Revenue Model 215 Chapter 2: Making Money with Affi liate Programs 239 Chapter 3: Turning Information into Profit, from e-Books to Webinars 249 Chapter 4: Paying with the Right Payment Options 263 Chapter 5: Putting the (Shopping) Cart before the Horse 273 Chapter 6: Taking Inventory 285 Chapter 7: Fulfilling Expectations and Orders 293 Book V: Internet Security 315 Chapter 1: Understanding Security and Your Risks 317 Chapter 2: Developing a Security Plan 329 Chapter 3: Attacked! What to Expect from the Net-Thief 341 Chapter 4: Securing Your Site and Your Business 355 Chapter 5 : Overcoming Security Concerns in the Wireless World 365 Book VI: Boosting Sales 373 Chapter 1: Driving Traffic, Driving Sales 375 Chapter 2: Special-Edition Public Relations for the Web 383 Chapter 3: Web Marketing at Work 397 Chapter 4: Converting Browsers to Buyers 423 Chapter 5: Analyzing and Monitoring Your Customers 445 Chapter 6: Mastering Search Engines, Optimization, and Rankings 469 Book VII: Retail to E-Tail 491 Chapter 1: Knowing When to Put Your Store Online 493 Chapter 2: Understanding the Differences between In-Store and Online Customers 507 Chapter 3: Window Dressing for the Online Display 515 Chapter 4: Making In-Store Customers Loyal Online Shoppers 523 Chapter 5: Expanding Close to Home with Localization and Mobile Marketing 531 Chapter 6: Troubleshooting the Transition to E-Tail 543 Book VIII: Storefront Selling 553 Chapter 1: Instant E-Commerce with Storefronts 555 Chapter 2: Mastering the Amazon 563 Chapter 3: Let's Hear It for Yahoo! 577 Chapter 4: Making eBay THE Way 593 Chapter 5: New Storefronts, New Opportunities 613 Book IX: Fundraising Sites 633 Chapter 1: Raining Donations: Why Not-for-Profit Is Big Business Online 635 Chapter 2: Adding Online Moneymakers to an Existing Site 643 Chapter 3: Getting the Donor Base to Come to You 659 Chapter 4: More Online Marketing Strategies for Nonprofits 669 Chapter 5: Legal Considerations for Nonprofit Organizations 679 Book X: Niche E-Commerce 687 Chapter 1: Discovering Niche Markets 689 Chapter 2: Identifying Niche Markets That Keep Paying: Kids, Boomers, Pets, and More 695 Chapter 3: Blogging for Profit 711 Chapter 4: Learning to Spot and Capitalize on E-commerce Trends 727 Book XI: E-Commerce Advanced 737 Chapter 1: Overhauling Your Business 739 Chapter 2: Redesigning to Win New Customers 749 Chapter 3: Expanding Products to Increase Stagnant Sales 765 Chapter 4: Nurturing (and Bringing Back) Customers 775 Chapter 5: Revisiting Marketing Strategies 785 Chapter 6: Hiring Experts to Get Business Rolling Again 803 Chapter 7: Transitioning a Small Site into Big Business 815 Index 829

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