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Strategy Rules：Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

Strategy Rules：Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

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作者: David B. Yoffie , Michael A. Cusumano

出版社: HarperBusiness

出版时间: 2015-05

ISBN: 9780062373953

装帧: 其他

页数: 272页

分类: 外文古旧书>英文书>文学

2人买过

Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first time—their successes and failures, comonalities and differences—revealing the business strategies and practices they pioneered while building their firms.
Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five rules:
Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.
Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.
Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.
Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents’ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.
Shape the Company around Your Personal Anchor: From Gates’ understanding of software to Grove’s devotion to process discipline and Jobs’ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.
Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.
内容简介:
Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first time—their successes and failures, comonalities and differences—revealing the business strategies and practices they pioneered while building their firms.
Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five rules:
Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.
Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.
Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.
Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents’ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.
Shape the Company around Your Personal Anchor: From Gates’ understanding of software to Grove’s devotion to process discipline and Jobs’ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.
Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals.

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Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs（货号TJ）战略规则：来自比尔·盖茨、安迪·格罗夫和史蒂夫·乔布斯的五个永恒教训《战略思维：盖茨、格鲁夫和乔布斯的5条长赢法则》，(美)大卫·B. 尤费(David B. Yoffie)，(美)迈克尔·A. 库苏马罗(Michael A. Cusumano)著，王海若译，中信出版集团股份有限公司。摘要本书共分五章，前三章探讨了是哪些基本的法则帮助盖茨、格鲁夫和乔布斯实现了他们最大的成功，第四、五章分析与展示了盖茨、格鲁夫和乔布斯在战术与组织层面的执行方针。

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