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All Marketers Are Liars

All Marketers Are Liars
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作者: 著
出版社: Portfolio Trade
2012-04
ISBN: 9781591845331
定价: 110.90
装帧: 平装
开本: 其他
纸张: 其他
页数: 240页
正文语种: 英语
分类: 外文古旧书>英文书>经济
6人买过
  • Thenewruleofmarketingisthatitdoesn'tmatterifsomethingisactuallybetterorfasterormoreefficient.Whatmattersiswhetherconsumersbelievethestory.Godinteachesreaderstocreateastorythatfitstheconsumer'sworldview,astorytheywillintuitivelyembraceandsharewithfriends. SethGodinisanentrepreneur,asought-afterlecturer,amonthlycolumnistforFastCompany,andanall-aroundbusinessgadfly.He’sthebestsellingauthorofPermissionMarketing,UnleashingtheIdeavirus,TheBigRedFez,SurvivalIsNotEnough,andPurpleCow.
  • 内容简介:
    Thenewruleofmarketingisthatitdoesn'tmatterifsomethingisactuallybetterorfasterormoreefficient.Whatmattersiswhetherconsumersbelievethestory.Godinteachesreaderstocreateastorythatfitstheconsumer'sworldview,astorytheywillintuitivelyembraceandsharewithfriends.
  • 作者简介:
    SethGodinisanentrepreneur,asought-afterlecturer,amonthlycolumnistforFastCompany,andanall-aroundbusinessgadfly.He’sthebestsellingauthorofPermissionMarketing,UnleashingtheIdeavirus,TheBigRedFez,SurvivalIsNotEnough,andPurpleCow.
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