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Wharton on Dynamic Competitive Strategy[Wharton论动态竞争策略]

作者: George S. Day 著

出版社: Wiley

出版时间: 2004-07

版次: 1

ISBN: 9780471689577

定价: 301.50

装帧: 平装

开本: 其他

纸张: 胶版纸

页数: 480页

正文语种: 英语

分类: 外文古旧书>英文书>管理

WHARTONonDYNAMICCOMPETITIVESTRATEGY"Avaluablecontribution,thisinsightfulbookmakesitclearthatstrategyisnotaone–timesearchforasustainablecompetitiveadvantage,butacontinuousmonitoringoftheenvironment,consumers,andcompetitorswiththeobjectofmakingtherightmovesinadynamicallychangingcompetitivelandscape."–PhilipKotlerS.C.Johnson&SonsDistinguishedProfessorofInternationalMarketingJ.L.KelloggGraduateSchoolofManagementNorthwesternUniversity."Anambitiousandwelcomedeffortataddressingstrategyfromaninterdisciplinaryperspective."–ProfessorDonLehmannColumbiaUniversityGraduateSchoolofBusiness."WhartononDynamicCompetitiveStrategyweavestogetheranunprecedentedinterdisciplinaryanalysisofcompetitivestrategiesthatanyglobalmanagershouldconsiderindispensablereading...Animpressivebook."–JonM.Huntsman,Sr.ChairmanandCEOHuntsmanCorporation."Provocativeandmeaningful...Providesanexcellentframeworkforformulatingstrategy."–SamMorascaVicePresident,MarketingShellOilProductsCompany."ARosettastoneforstrategy.Readitandkeepitbyyourside!"–DaleMossExecutiveVicePresident,SalesandMarketingUSABritishAirways,NewYorkThecompetitivechallengesfacingyouaremorecomplexandfast–movingthanever.Thisenvironmentdemandsdynamiccompetitivestrategies–strategiesthatanticipateandadjusttocompetitors′countermoves,shiftingcustomerdemands,andchangesinthebusinessworld.WhartononDynamicCompetitiveStrategyoffersnewperspectivesoncompetitivestrategyfromadistinguishedgroupoffacultyatWhartonandotherleadingbusinessschoolsaroundtheworld.Thisbookpresentsthebestinsightsfromdecadesofresearchinkeyareassuchascompetitivestrategy,simulations,gametheory,scenarioplanning,publicpolicy,andmarket–drivenstrategy.Itrepresentsthemostcohesivecollectionofinsightsonstrategyeverassembledbyaleadingschoolofbusiness.Developedforthethinkingmanager,WhartononDynamicCompetitiveStrategyprovidesdeepinsightsintothetruedynamicsofcompetition.Incontrasttopopular,quick–fixformulasforstrategicsuccess,thisbookprovidesperspectivesthatwillhelpyoubetterunderstandtheunderlyingdynamicsofcompetitiveinteractionsandmakebetterstrategicdecisionsinarapidlychanginganduncertainworld.Theinsightsandapproachespresentedhereareillustratedwithreal–worldexampleswhichdemonstratehowtheseapproachescanbeappliedtoyourstrategicchallenges.Thesechapterswillhelpyoubetteraddresskeystrategicissuessuchas:?Anticipatingcompetitors′responsesusinggametheory,simulations,scenarioplanning,conjointanalysis,andothertools–anddesigningthebeststrategyinlightoftheseexpectedresponses?Planningformultipleroundsofcompetitioninthewaythatchessplayersthinkthroughmultiplemoves?Understandinghowchangesintechnologyandpublicpolicyormovesbycompetitorscanundermineyourcurrentadvantagesorneutralizefutureadvantages?Broadeningyourrangeofoptionsforreactingtomovesbycompetitors?Signalingandpreemptingrivals.Thisgroundbreakingnewbookwillchangeyourviewofstrategyandgiveyouthetoolsyouneedtosucceedinadynamicandintenselychallengingworld. GEORGES.DAY,PhD,isamarketingprofessoratTheWhartonSchool.Heiswidelyrecognizedasthefatherofmarket-drivenstrategy.DAVIDJ.REIBSTEIN,PhD,isamarketingprofessoratTheWhartonSchool.Heisaleadingscholarinthefieldofcompetitivemarketingstrategy.ROBERTE.GUNTHERwasthecoordinatingwriterforWhartononManagingEmergingTechnologiesandWhartononDynamicCompetitiveStrategy. Introduction:TheDynamicChallengesforTheoryandPractice.PARTI:UNDERSTANDINGADVANTAGESINACHANGINGCOMPETITIVEENVIRONMENT.Chapter1.AssessingCompetitiveArenas:WhoAreYourCompetitors?(G.Day).Chapter2.燤aintainingCompetitiveEdge:CreatingandSustainingAdvantagesinDynamicCompetitiveEnvironments(G.Day).Chapter?.IntegratingPolicyTrendsintoDynamicAdvantage(E.Bailey).Chapter?.Technology-DrivenEnvironmentalShiftsandtheSustainableCompetitiveDisadvantageofPreviouslyDominantCompanies(E.Clemons).?PARTII:ANTICIPATINGCOMPETITORS'ACTIONS.Chapter5.GameTheoryandCompetitiveStrategy(T.Ho&K.Weigelt).Chapter6.燘ehavioralTheoryandNa飗eStrategicReasoning(R.Meyer&D.Banks).Chapter7.Coevolution:TowardaThirdFrameforAnalyzingCompetitiveDecisionMaking(E.Johnson&J.Russo).Chapter8.AnticipatingReactions:FactorsThatShapeCompetitorResponses(S.Venkataraman,etal.).Chapter9.UnderstandingCompetitiveRelationships(J.Raju&A.Roy).PARTIII:FORMULATINGDYNAMICCOMPETITIVESTRATEGIES.Chapter10.CreativeStrategiesforRespondingtoCompetitiveActions(H.Gatignon&D.Reibstein).Chapter11.PreemptiveStrategies(J.Wind).Chapter12.SignalingtoCompetitors(O.Heiletal.).Chapter13.Commitment:HowNarrowingOptionsCanImproveCompetitivePositions(L.Thomas).Chapter14.AntitrustConstraintstoCompetitiveStrategy(D.Yao).PARTIV:CHOOSINGAMONGALTERNATIVECOMPETITIVESTRATEGIES.Chapter15.UsingConjointAnalysistoViewCompetitiveInteractionthroughtheCustomer'sEyes(P.Green&A.Krieger).Chapter16.TheCompetitiveDynamicsofCapabilities:DevelopingStrategicAssetsforMultipleFutures(P.Schoemaker&R.Amit).Chapter17.PuttingtheLessonBeforetheTest:UsingSimulationtoAnalyzeandDevelopCompetitiveStrategies(D.Reibstein&M.Chussil).Notes.Index.
内容简介:
WHARTONonDYNAMICCOMPETITIVESTRATEGY"Avaluablecontribution,thisinsightfulbookmakesitclearthatstrategyisnotaone–timesearchforasustainablecompetitiveadvantage,butacontinuousmonitoringoftheenvironment,consumers,andcompetitorswiththeobjectofmakingtherightmovesinadynamicallychangingcompetitivelandscape."–PhilipKotlerS.C.Johnson&SonsDistinguishedProfessorofInternationalMarketingJ.L.KelloggGraduateSchoolofManagementNorthwesternUniversity."Anambitiousandwelcomedeffortataddressingstrategyfromaninterdisciplinaryperspective."–ProfessorDonLehmannColumbiaUniversityGraduateSchoolofBusiness."WhartononDynamicCompetitiveStrategyweavestogetheranunprecedentedinterdisciplinaryanalysisofcompetitivestrategiesthatanyglobalmanagershouldconsiderindispensablereading...Animpressivebook."–JonM.Huntsman,Sr.ChairmanandCEOHuntsmanCorporation."Provocativeandmeaningful...Providesanexcellentframeworkforformulatingstrategy."–SamMorascaVicePresident,MarketingShellOilProductsCompany."ARosettastoneforstrategy.Readitandkeepitbyyourside!"–DaleMossExecutiveVicePresident,SalesandMarketingUSABritishAirways,NewYorkThecompetitivechallengesfacingyouaremorecomplexandfast–movingthanever.Thisenvironmentdemandsdynamiccompetitivestrategies–strategiesthatanticipateandadjusttocompetitors′countermoves,shiftingcustomerdemands,andchangesinthebusinessworld.WhartononDynamicCompetitiveStrategyoffersnewperspectivesoncompetitivestrategyfromadistinguishedgroupoffacultyatWhartonandotherleadingbusinessschoolsaroundtheworld.Thisbookpresentsthebestinsightsfromdecadesofresearchinkeyareassuchascompetitivestrategy,simulations,gametheory,scenarioplanning,publicpolicy,andmarket–drivenstrategy.Itrepresentsthemostcohesivecollectionofinsightsonstrategyeverassembledbyaleadingschoolofbusiness.Developedforthethinkingmanager,WhartononDynamicCompetitiveStrategyprovidesdeepinsightsintothetruedynamicsofcompetition.Incontrasttopopular,quick–fixformulasforstrategicsuccess,thisbookprovidesperspectivesthatwillhelpyoubetterunderstandtheunderlyingdynamicsofcompetitiveinteractionsandmakebetterstrategicdecisionsinarapidlychanginganduncertainworld.Theinsightsandapproachespresentedhereareillustratedwithreal–worldexampleswhichdemonstratehowtheseapproachescanbeappliedtoyourstrategicchallenges.Thesechapterswillhelpyoubetteraddresskeystrategicissuessuchas:?Anticipatingcompetitors′responsesusinggametheory,simulations,scenarioplanning,conjointanalysis,andothertools–anddesigningthebeststrategyinlightoftheseexpectedresponses?Planningformultipleroundsofcompetitioninthewaythatchessplayersthinkthroughmultiplemoves?Understandinghowchangesintechnologyandpublicpolicyormovesbycompetitorscanundermineyourcurrentadvantagesorneutralizefutureadvantages?Broadeningyourrangeofoptionsforreactingtomovesbycompetitors?Signalingandpreemptingrivals.Thisgroundbreakingnewbookwillchangeyourviewofstrategyandgiveyouthetoolsyouneedtosucceedinadynamicandintenselychallengingworld.
作者简介:
GEORGES.DAY,PhD,isamarketingprofessoratTheWhartonSchool.Heiswidelyrecognizedasthefatherofmarket-drivenstrategy.DAVIDJ.REIBSTEIN,PhD,isamarketingprofessoratTheWhartonSchool.Heisaleadingscholarinthefieldofcompetitivemarketingstrategy.ROBERTE.GUNTHERwasthecoordinatingwriterforWhartononManagingEmergingTechnologiesandWhartononDynamicCompetitiveStrategy.
目录:
Introduction:TheDynamicChallengesforTheoryandPractice.PARTI:UNDERSTANDINGADVANTAGESINACHANGINGCOMPETITIVEENVIRONMENT.Chapter1.AssessingCompetitiveArenas:WhoAreYourCompetitors?(G.Day).Chapter2.燤aintainingCompetitiveEdge:CreatingandSustainingAdvantagesinDynamicCompetitiveEnvironments(G.Day).Chapter?.IntegratingPolicyTrendsintoDynamicAdvantage(E.Bailey).Chapter?.Technology-DrivenEnvironmentalShiftsandtheSustainableCompetitiveDisadvantageofPreviouslyDominantCompanies(E.Clemons).?PARTII:ANTICIPATINGCOMPETITORS'ACTIONS.Chapter5.GameTheoryandCompetitiveStrategy(T.Ho&K.Weigelt).Chapter6.燘ehavioralTheoryandNa飗eStrategicReasoning(R.Meyer&D.Banks).Chapter7.Coevolution:TowardaThirdFrameforAnalyzingCompetitiveDecisionMaking(E.Johnson&J.Russo).Chapter8.AnticipatingReactions:FactorsThatShapeCompetitorResponses(S.Venkataraman,etal.).Chapter9.UnderstandingCompetitiveRelationships(J.Raju&A.Roy).PARTIII:FORMULATINGDYNAMICCOMPETITIVESTRATEGIES.Chapter10.CreativeStrategiesforRespondingtoCompetitiveActions(H.Gatignon&D.Reibstein).Chapter11.PreemptiveStrategies(J.Wind).Chapter12.SignalingtoCompetitors(O.Heiletal.).Chapter13.Commitment:HowNarrowingOptionsCanImproveCompetitivePositions(L.Thomas).Chapter14.AntitrustConstraintstoCompetitiveStrategy(D.Yao).PARTIV:CHOOSINGAMONGALTERNATIVECOMPETITIVESTRATEGIES.Chapter15.UsingConjointAnalysistoViewCompetitiveInteractionthroughtheCustomer'sEyes(P.Green&A.Krieger).Chapter16.TheCompetitiveDynamicsofCapabilities:DevelopingStrategicAssetsforMultipleFutures(P.Schoemaker&R.Amit).Chapter17.PuttingtheLessonBeforetheTest:UsingSimulationtoAnalyzeandDevelopCompetitiveStrategies(D.Reibstein&M.Chussil).Notes.Index.

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Wharton on Dynamic Competitive Strategy[Wharton论动态竞争策略]

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