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Contagious 英文原版

Contagious 英文原版

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作者: Jonah Berger 著

出版社: Simon & Schuster

出版时间: 2014-01

ISBN: 9781471111709

定价: 104.30

装帧: 平装

开本: 其他

纸张: 其他

页数: 256页

正文语种: 英语

分类: 外文古旧书>英文书>经济

2人买过

Whyaresomeproductsandideastalkedaboutmorethanothers?Whydosomearticlesmakethemostemailedlist?WhydosomeYouTubevideosgoviral?Word-of-mouth.Whetherthroughface-to-faceconversations,emailsfromfriends,oronlineproductreviews,theinformationandopinionswegetfromothershaveastrongimpactonourownbehaviour.Indeed,word-of-mouthgeneratesmorethantwotimesthesalesofpaidadvertisingandistheprimaryfactorbehind20-50%ofallpurchasingdecisions.Itisbetween8.5and30timesmoreeffectivethantraditionalmedia.Butwanttoknowthebestthingaboutword-of-mouth?It'savailabletoeveryone.Whetheryou'reaFortune500companytryingtoincreasesales,acornerrestauranttryingtoraiseawareness,anon-profittryingtofightobesity,oranewbiepoliticianrunningforcitycouncil,word-of-mouthcanhelpyousucceed.Andyoudon'thavetohavemillionsofdollarstospendonanadvertisingbudget.Youjusthavetogetpeopletotalk.Thechallenge,though,ishowtodothat.Thisbookwillshowyouhow.
内容简介:
Whyaresomeproductsandideastalkedaboutmorethanothers?Whydosomearticlesmakethemostemailedlist?WhydosomeYouTubevideosgoviral?Word-of-mouth.Whetherthroughface-to-faceconversations,emailsfromfriends,oronlineproductreviews,theinformationandopinionswegetfromothershaveastrongimpactonourownbehaviour.Indeed,word-of-mouthgeneratesmorethantwotimesthesalesofpaidadvertisingandistheprimaryfactorbehind20-50%ofallpurchasingdecisions.Itisbetween8.5and30timesmoreeffectivethantraditionalmedia.Butwanttoknowthebestthingaboutword-of-mouth?It'savailabletoeveryone.Whetheryou'reaFortune500companytryingtoincreasesales,acornerrestauranttryingtoraiseawareness,anon-profittryingtofightobesity,oranewbiepoliticianrunningforcitycouncil,word-of-mouthcanhelpyousucceed.Andyoudon'thavetohavemillionsofdollarstospendonanadvertisingbudget.Youjusthavetogetpeopletotalk.Thechallenge,though,ishowtodothat.Thisbookwillshowyouhow.

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Contagious 英文原版 9.78147E+12

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Contagious : How to Build Word of Mouth in the Digital Age

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