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打破官僚BREAK FROM THE PACK

打破官僚BREAK FROM THE PACK

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作者: Oren Harari 著

出版社: 上海科学技术文献出版社

出版时间: 2006-09

版次: 1

ISBN: 9780131888630

定价: 199.00

装帧: 精装

开本: 32开

纸张: 胶版纸

页数: 299页

分类: 政治

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust. Prologue

PART Ⅰ　RESISTING THE PULL OF THE PACK

  Chapter 1  Welcome to commodity hell:the preils of the copycat economy

  Chapter 2  How to lose:ten compusions Guaranteed to keep you mired in the pack

  Chapter 3  The madonna effect and the willie Nelson Principle;The power of Calcuated reinvention

  Chapter 4  Curious,cool and crazy:Building a Culture of Disciphlined lunacy

PART Ⅱ  HOW TO BREAK FROM THE PACK

  Chapter 5  Dominate or leave

  Chapter 6  Put the pieces together for a higher cause

  Chapter 7  Build a defiant pipeline

  Chapter 8  Take your customer to an impossible place

  Chapter 9  Take Innovation underground

  Chapter 10  Consolidate for cool

PART Ⅲ  HOW YOU CAN LEAD THE PACK

  Chapter 11  You ,the Leader of the pack:A12-step Recovery program

Epilogue

Index
内容简介:
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them); how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction," and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge -- and leave competitors in the dust.
目录:
Prologue

PART Ⅰ　RESISTING THE PULL OF THE PACK

  Chapter 1  Welcome to commodity hell:the preils of the copycat economy

  Chapter 2  How to lose:ten compusions Guaranteed to keep you mired in the pack

  Chapter 3  The madonna effect and the willie Nelson Principle;The power of Calcuated reinvention

  Chapter 4  Curious,cool and crazy:Building a Culture of Disciphlined lunacy

PART Ⅱ  HOW TO BREAK FROM THE PACK

  Chapter 5  Dominate or leave

  Chapter 6  Put the pieces together for a higher cause

  Chapter 7  Build a defiant pipeline

  Chapter 8  Take your customer to an impossible place

  Chapter 9  Take Innovation underground

  Chapter 10  Consolidate for cool

PART Ⅲ  HOW YOU CAN LEAD THE PACK

  Chapter 11  You ,the Leader of the pack:A12-step Recovery program

Epilogue

Index

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政治理论中国政治世界政治外交、国际关系

5

Break From the Pack ：How to Compete in a Copycat Economy【英文原版精装】小16开本

2006年印刷

九品

晚江书社

北京市石景山区

平均发货3小时成功完成率96.75%

￥48.00

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