新编国际商务英语：理论与实务

作者: 魏思思编 , 邹勇编

出版社: 西南财经大学出版社

出版时间: 2021-05

ISBN: 9787550448582

定价: 49.80

装帧: 平装

开本: 16开

纸张: 胶版纸

分类: 语言文字

21人买过

  在全球经济一体化趋势日益明显的今天，全球范围内的科技竞争、贸易摩擦和市场争夺愈演愈烈。这是一场争夺国际市场的战斗，其实质是人才的竞争。在这种背景下，作为国际贸易用语的英语变得越来越重要，社会上也越来越迫切地需要既有专业知识又能熟练运用英语的人才。为了有效地提高学生的实际语言运用能力，培养既有专业知识又能熟练运用英语的人才，使学生所学的知识能够跟上时代的步伐，满足社会经济生活的实际需求，我们特别编写了这本（新编国际商务英语――――理论与实务）。在这《新编国际商务英语：理论与实务》里，我们加入了版本的《2020年国际贸易术语解释通则》。同时，也介绍了“中欧安全智能贸易航线试点计划”（安智贸），以更好的质量和的内容呈现给广大读者。《新编国际商务英语：理论与实务》涉及的内容包括国际商务谈判，国际贸易术语，国际结算，国际运输方式，国际保险，电子商务，国际商务信函等。   魏思思，讲师，硕士研究生，毕业于英国曼彻斯特大学。英语专业八级，国家中高级调酒师，成都市旅游饭店服务技能大赛裁判，主要研究方向：商务英语，英语教学法。

  邹勇，教授，毕业于四川师范大学外国语学院。现任教于西南财经大学。主要研究方向：商务英语。后期维护，后期维护 Contents
Chapter 1 Introduction to International Trade
1．1 The Definition of the International Trade
1．2 Reasons for the International Trade
1．3 Trade Protectionism

Chapter 2 Business Negotiation and Conclusion of Contract
2．1 Business Negotiation
2．2 General Procedure in Business Negotiation

Chapter 3 International Trade Terms
3．1 Generalization
3．2 Incoterms 2020 Rules in Detail

Chapter 4 Bill of Exchange
4．1 Definition and Essentials
4．2 Parties and Acts

Chapter 5 Remittance
5．1 Introduction
5．2 Application

Chapter 6 Collection
6．1 Introduction
6．2 Types of Collection and Procedures
6．3 Characteristics， Risks and Bank ．s Liabilities
6．4 Finance Under Documentary Collection

Chapter 7 The Letter of Credit
7．1 The Letter of Credit I
7．2 The Letter of Credit II

Chapter 8 International Factoring
8．1 Definition of Factoring
8．2 Functions of Factoring
8．3 Costs of Factoring
8．4 Procedures of Factoring
8．5 Types of Factoring
8．6 Advantages to Exporters of Factoring

Chapter 9 Transport Documents
9．1 Bill of Lading
9．2 Other Transport Documents

Chapter 10 Cargo Transportation Insurance
10．1 Perils and Losses
10．2 Marine Insurance Clauses
10．3 London Insurance Institute Cargo Clauses
10 ．4 Contents of the Insurance Document
10 ．5 Insurance Claim
10 ．6 Marine Insurance Business in China and Insurance Clause in the Contract
10 ．7 Types of Insurance Document

Chapter 11 E?commerce and EDI
11．1 Basics of E?commerce
11．2 Traditional Commerce VS E?commerce
11．3 Electronic Data Interchange EDI
11．4 Benefits and Disciplines of E?commerce and EDI

Chapter 12 Commodity Inspection and Customs Formalities
12．1 Introduction
12．2 Where and When Inspection Undergoes
12．3 Commodity Inspection Certificates
12．4 Customs Formalities for Exports and Imports
12．5 Customs Duties

Chapter 13 Modes of International Trade
13．1 Distribution and Agency
13．2 Consignment， Fairs and Sales， Auction
13．3 Tender
13．4 Counter Trade

Chapter 14 Job Interview
14．1 Analyzing the situation
14．2 Résumé
14．3 A Letter of Application
14．4 Interviewing

Chapter 15 Business Letters
15．1 In a Nutshell
15．2 Letter formats
内容简介:
在全球经济一体化趋势日益明显的今天，全球范围内的科技竞争、贸易摩擦和市场争夺愈演愈烈。这是一场争夺国际市场的战斗，其实质是人才的竞争。在这种背景下，作为国际贸易用语的英语变得越来越重要，社会上也越来越迫切地需要既有专业知识又能熟练运用英语的人才。为了有效地提高学生的实际语言运用能力，培养既有专业知识又能熟练运用英语的人才，使学生所学的知识能够跟上时代的步伐，满足社会经济生活的实际需求，我们特别编写了这本（新编国际商务英语――――理论与实务）。在这《新编国际商务英语：理论与实务》里，我们加入了版本的《2020年国际贸易术语解释通则》。同时，也介绍了“中欧安全智能贸易航线试点计划”（安智贸），以更好的质量和的内容呈现给广大读者。《新编国际商务英语：理论与实务》涉及的内容包括国际商务谈判，国际贸易术语，国际结算，国际运输方式，国际保险，电子商务，国际商务信函等。
作者简介:
  魏思思，讲师，硕士研究生，毕业于英国曼彻斯特大学。英语专业八级，国家中高级调酒师，成都市旅游饭店服务技能大赛裁判，主要研究方向：商务英语，英语教学法。

  邹勇，教授，毕业于四川师范大学外国语学院。现任教于西南财经大学。主要研究方向：商务英语。后期维护，后期维护
目录:
Contents
Chapter 1 Introduction to International Trade
1．1 The Definition of the International Trade
1．2 Reasons for the International Trade
1．3 Trade Protectionism

Chapter 2 Business Negotiation and Conclusion of Contract
2．1 Business Negotiation
2．2 General Procedure in Business Negotiation

Chapter 3 International Trade Terms
3．1 Generalization
3．2 Incoterms 2020 Rules in Detail

Chapter 4 Bill of Exchange
4．1 Definition and Essentials
4．2 Parties and Acts

Chapter 5 Remittance
5．1 Introduction
5．2 Application

Chapter 6 Collection
6．1 Introduction
6．2 Types of Collection and Procedures
6．3 Characteristics， Risks and Bank ．s Liabilities
6．4 Finance Under Documentary Collection

Chapter 7 The Letter of Credit
7．1 The Letter of Credit I
7．2 The Letter of Credit II

Chapter 8 International Factoring
8．1 Definition of Factoring
8．2 Functions of Factoring
8．3 Costs of Factoring
8．4 Procedures of Factoring
8．5 Types of Factoring
8．6 Advantages to Exporters of Factoring

Chapter 9 Transport Documents
9．1 Bill of Lading
9．2 Other Transport Documents

Chapter 10 Cargo Transportation Insurance
10．1 Perils and Losses
10．2 Marine Insurance Clauses
10．3 London Insurance Institute Cargo Clauses
10 ．4 Contents of the Insurance Document
10 ．5 Insurance Claim
10 ．6 Marine Insurance Business in China and Insurance Clause in the Contract
10 ．7 Types of Insurance Document

Chapter 11 E?commerce and EDI
11．1 Basics of E?commerce
11．2 Traditional Commerce VS E?commerce
11．3 Electronic Data Interchange EDI
11．4 Benefits and Disciplines of E?commerce and EDI

Chapter 12 Commodity Inspection and Customs Formalities
12．1 Introduction
12．2 Where and When Inspection Undergoes
12．3 Commodity Inspection Certificates
12．4 Customs Formalities for Exports and Imports
12．5 Customs Duties

Chapter 13 Modes of International Trade
13．1 Distribution and Agency
13．2 Consignment， Fairs and Sales， Auction
13．3 Tender
13．4 Counter Trade

Chapter 14 Job Interview
14．1 Analyzing the situation
14．2 Résumé
14．3 A Letter of Application
14．4 Interviewing

Chapter 15 Business Letters
15．1 In a Nutshell
15．2 Letter formats