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MUSICIAN'S GUIDE TO LICENSING

MUSICIAN'S GUIDE TO LICENSING

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作者: Daylle Deanna Schwartz 编

出版社: Random House US

出版时间: 2011-12

版次: 1

ISBN: 9780823014873

定价: 173.00

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 289页

分类: 外文古旧书>英文书>艺术

　　Plug your music career into the lucrative new income streamsof the digital marketplace

  Record deals are so twentieth century. Today, music licensing isthe fastest route to widespread exposure and a steady income.Creators of films, television shows, commercials, video games,ringtones, podcasts and other digital-age media hunger for musicperfectly suited to their projects—providing endless, lucrativeopportunities for savvy musicians. Whether you’re an unknowncomposer, an up-and-coming songwriter, an independent-labelperformer, or a big label star, there’s a place for you in thisfast-growing field—as long as you learn to master thegame.

  How does music licensing work? Where are the most abundant andrewarding opportunities? Find the answers in this authoritative,up-to-the-moment overview of one of the most effective ways tomarket your talent. It’s all here:

  The key players in the music licensingbusiness and the best ways to make contacts and bring your music totheir attentionTypes of licensing agreementsand how to understand themAn inside look atthe licensing selection process and how to get a jump on musicrequestsNegotiating payment and protectingyour music in the open marketplace, including internationalvenuesGetting music licensed for televisionshows, films, commercials, digital media, and less obvious marketslike colleges and universities, theater companies, corporatetraining videos, and restaurantsFirsthandadvice from top music executives, marketers, music supervisors,lawyers, talent managers, andfilmmakers 　　Darren Wilsey is an award-winning composer, songwriter, musicproducer and music supervisor, who has written, produced and mixedmusic for an illustrious list of movie soundtracks, advertisementsand television, including Sex & the City and The Hills. Hisco-author, Daylle Deanna Schwartz, is a respected music industryinsider, author and educator, who ran her own record label for fiveyears.
内容简介:
　　Plug your music career into the lucrative new income streamsof the digital marketplace

  Record deals are so twentieth century. Today, music licensing isthe fastest route to widespread exposure and a steady income.Creators of films, television shows, commercials, video games,ringtones, podcasts and other digital-age media hunger for musicperfectly suited to their projects—providing endless, lucrativeopportunities for savvy musicians. Whether you’re an unknowncomposer, an up-and-coming songwriter, an independent-labelperformer, or a big label star, there’s a place for you in thisfast-growing field—as long as you learn to master thegame.

  How does music licensing work? Where are the most abundant andrewarding opportunities? Find the answers in this authoritative,up-to-the-moment overview of one of the most effective ways tomarket your talent. It’s all here:

  The key players in the music licensingbusiness and the best ways to make contacts and bring your music totheir attentionTypes of licensing agreementsand how to understand themAn inside look atthe licensing selection process and how to get a jump on musicrequestsNegotiating payment and protectingyour music in the open marketplace, including internationalvenuesGetting music licensed for televisionshows, films, commercials, digital media, and less obvious marketslike colleges and universities, theater companies, corporatetraining videos, and restaurantsFirsthandadvice from top music executives, marketers, music supervisors,lawyers, talent managers, andfilmmakers
作者简介:
　　Darren Wilsey is an award-winning composer, songwriter, musicproducer and music supervisor, who has written, produced and mixedmusic for an illustrious list of movie soundtracks, advertisementsand television, including Sex & the City and The Hills. Hisco-author, Daylle Deanna Schwartz, is a respected music industryinsider, author and educator, who ran her own record label for fiveyears.

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