短期商业管理守则MANAGING FOR SH TERM

短期商业管理守则MANAGING FOR SH TERM

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作者: Chuck Martin 著

出版社: Oversea Publishing House

出版时间: 2002-12

版次: 1

ISBN: 9780385504355

定价: 69.00

装帧: 精装

开本: 其他

纸张: 胶版纸

页数: 304页

分类: 外文古旧书>英文书>管理

"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."


  “His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”


  "A must read for any business leader who wants to maximize their effectiveness in today's business environment."


  "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."


  "A much needed strategic plan for our increasingly chaotic business landscape."


  "An instructive guide to creating an intense focus and alignment throughout your organization."

  "Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."


  His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.?


  "A must read for any business leader who wants to maximize their effectiveness in today's business environment."


  "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."


  "A much needed strategic plan for our increasingly chaotic business landscape."
  作者简介：


  Chuck Martin is the chairman and CEO of the renowned think tank NFI Research. The author of Net Future and the New York Times business bestseller The Digital Estate， he lectures extensively throughout the United States， Europe， Latin America， and Asia. He advises some of the best-known companies in the world. A former vice president of IBM， Martin was the founding publisher and COO of Interactive Age. Acknowledgments

PART Ⅰ: WHAT IS MANAGING FOR THE SHORT TERM?

  Chapter 1: The New World of the Short Term

    A New Approach

    It Just Is

    What Is Short Term?

    The Pressures to Manage for the Short Term

    The Demands Placed on a Reduced Workforce

      Information-Armed Shareholders

      Information-Armed Stakeholders

      The Global Business Environment

      The Pace of Technological Change

      A Demographically Empowered Workforce

      A More Sophisticated and Informed Customer Base

      A New Alignment Needed

  Chapter 2: The Manager and the Business Blur

    The Daily Pressures: Managing in the Fast Lane

      The Pressures of Networking

      The Pressures of Customer Focus

      The Pressures of Managing People

      The Pressures of Process

      The Pressures of Speed

      The Modern Law of Inundation

      The Impact on the Individual

      Time-Shifting Work

      It's Not About the Money

      The View from the Corner Office

      Strike One, You're Out

      Out of Time

      Technology in the Executive Suite

      The Pressure to Communicate

  Chapter 3: The Disconnect and Its

    Impact on the Organization

      Corporate Truth vs. Street Truth

      The Managers' Conflict Between Short and Long Term

      The Price of the Perception Gap

      Executives As the New Facilitators

  Chapter 4: Managing for the Short Term

    vs. Planning for the Long Term

      The Two Kinds of Planning

      Organizational Pace vs. Individual Pace

      Strategy: A Jumping-Off Point

      Attitude Adjustment Time

      The CFO As Sheriff

PART Ⅱ MANAGING THE ORGANIZATION

  FOR THE SHORT TERM

  Chapter 5: It's All About the Numbers

    The Quantification of Business Life

    Learning to Live by the Quarter, Month, Week, Day

    The Death of the Low-Hanging Fruit

    Letting the Numbers Do the Work

    Measuring the Intangibles

    Going Beyond Making the Numbers

    Balancing Metrics

    Numbers Now

  Chapter 6: Incremental Forward Motion

  Chapter 7: Are We Communicating?

  Chapter 8: Communicating Down the Line

  Chapter 9: Leading for the Short Term

  Chapter 10: Managing People for the Short Term

  Chapter 11: Using Information to Navigate Throught Decisins

PART Ⅲ  MANAGING YOURSELF FOR THE SHORT TERM

  Chapter 12: Getting to What Matters

  Chapter 13: The More You Do,the More you Do

  Chapter 14: Successful Meetings for the Short Term

  Chapter 15: The Law of Expanding Immediacy

Notes

Index
内容简介:
"Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."


  “His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.”


  "A must read for any business leader who wants to maximize their effectiveness in today's business environment."


  "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."


  "A much needed strategic plan for our increasingly chaotic business landscape."


  "An instructive guide to creating an intense focus and alignment throughout your organization."

  "Managing for the Short Term is about flexibility within a sustained strategy. Chuck Martin has developed a framework that turns this into a skill for every executive."


  His blueprint for aligning urgent action with a constant focus on strategy will help spur organizations to faster and higher levels of achievement.?


  "A must read for any business leader who wants to maximize their effectiveness in today's business environment."


  "Martin's book is packed with helpful insights to do the right things to get you through today, to stay alive for a prosperous tomorrow."


  "A much needed strategic plan for our increasingly chaotic business landscape."
  作者简介：


  Chuck Martin is the chairman and CEO of the renowned think tank NFI Research. The author of Net Future and the New York Times business bestseller The Digital Estate， he lectures extensively throughout the United States， Europe， Latin America， and Asia. He advises some of the best-known companies in the world. A former vice president of IBM， Martin was the founding publisher and COO of Interactive Age.
目录:
Acknowledgments

PART Ⅰ: WHAT IS MANAGING FOR THE SHORT TERM?

  Chapter 1: The New World of the Short Term

    A New Approach

    It Just Is

    What Is Short Term?

    The Pressures to Manage for the Short Term

    The Demands Placed on a Reduced Workforce

      Information-Armed Shareholders

      Information-Armed Stakeholders

      The Global Business Environment

      The Pace of Technological Change

      A Demographically Empowered Workforce

      A More Sophisticated and Informed Customer Base

      A New Alignment Needed

  Chapter 2: The Manager and the Business Blur

    The Daily Pressures: Managing in the Fast Lane

      The Pressures of Networking

      The Pressures of Customer Focus

      The Pressures of Managing People

      The Pressures of Process

      The Pressures of Speed

      The Modern Law of Inundation

      The Impact on the Individual

      Time-Shifting Work

      It's Not About the Money

      The View from the Corner Office

      Strike One, You're Out

      Out of Time

      Technology in the Executive Suite

      The Pressure to Communicate

  Chapter 3: The Disconnect and Its

    Impact on the Organization

      Corporate Truth vs. Street Truth

      The Managers' Conflict Between Short and Long Term

      The Price of the Perception Gap

      Executives As the New Facilitators

  Chapter 4: Managing for the Short Term

    vs. Planning for the Long Term

      The Two Kinds of Planning

      Organizational Pace vs. Individual Pace

      Strategy: A Jumping-Off Point

      Attitude Adjustment Time

      The CFO As Sheriff

PART Ⅱ MANAGING THE ORGANIZATION

  FOR THE SHORT TERM

  Chapter 5: It's All About the Numbers

    The Quantification of Business Life

    Learning to Live by the Quarter, Month, Week, Day

    The Death of the Low-Hanging Fruit

    Letting the Numbers Do the Work

    Measuring the Intangibles

    Going Beyond Making the Numbers

    Balancing Metrics

    Numbers Now

  Chapter 6: Incremental Forward Motion

  Chapter 7: Are We Communicating?

  Chapter 8: Communicating Down the Line

  Chapter 9: Leading for the Short Term

  Chapter 10: Managing People for the Short Term

  Chapter 11: Using Information to Navigate Throught Decisins

PART Ⅲ  MANAGING YOURSELF FOR THE SHORT TERM

  Chapter 12: Getting to What Matters

  Chapter 13: The More You Do,the More you Do

  Chapter 14: Successful Meetings for the Short Term

  Chapter 15: The Law of Expanding Immediacy

Notes

Index

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