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Entrepreneurship: Starting and Operating a Small Business

Entrepreneurship: Starting and Operating a Small Business

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作者: Steve Mariotti 著

出版社: Pearson Education

出版时间: 2012-01

ISBN: 9780132784085

定价: 3923.80

装帧: 平装

页数: 592页

正文语种: 英语

分类: 外文古旧书>英文书>经济

For courses in Entrepreneurship, Small Business Management, and How to Start Your Own Business Courses in Continuing Education. Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
内容简介:
For courses in Entrepreneurship, Small Business Management, and How to Start Your Own Business Courses in Continuing Education. Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

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