Car Guys vs. Bean Counters：The Battle for the Soul of American Business

Car Guys vs. Bean Counters：The Battle for the Soul of American Business

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作者: BobLutz 著

出版社: Penguin Group (USA) Incorporated

出版时间: 2011-06

ISBN: 9781591844006

定价: 225.80

装帧: 精装

开本: 其他

纸张: 其他

页数: 256页

分类: 外文古旧书>英文书>历史

Alegendinthecarindustryrevealsthephilosophythat'sstartingtoturnGeneralMotorsaround.
In2001,GeneralMotorshiredBobLutzoutofretirementwithamandatetosavethecompanybymakinggreatcarsagain.Helaunchedawaragainstpennypinching,officepolitics,turfwars,andriskavoidance.Afterdeclaringbankruptcyduringtherecessionof2008,GMisbackontrackthankstoitsembraceofLutz'sphilosophy.
WhenLutzgotintotheautobusinessintheearlysixties,CEOsknewthatifyoucapturedthepublic'simaginationwithgreatcars,themoneywouldfollow.Thecarguysheldsway,andGMdominatedwithbold,creativeleadershipandiconicbrandslikeCadillac,Buick,Pontiac,Oldsmobile,GMC,andChevrolet.
ButthenGM'sleadershipbegantoputtheirfaithinanalysis,determinedtoeliminatethe"waste"and"personalityworship"ofthebygonecreativeleaders.Managementgottoosmartforitsowngood.Withthebeancountersfirmlyincharge,carmakers(andmuchofAmericanindustry)losttheirsingle-mindedfocusonproductexcellence.Declinefollowed.
Lutz'scommonsenselessons(withageneroushelpingoffascinatinganecdotes)willinspirereadersatanycompanyfacingthebeancounteranalysis-paralysismenace.
内容简介:
Alegendinthecarindustryrevealsthephilosophythat'sstartingtoturnGeneralMotorsaround.
In2001,GeneralMotorshiredBobLutzoutofretirementwithamandatetosavethecompanybymakinggreatcarsagain.Helaunchedawaragainstpennypinching,officepolitics,turfwars,andriskavoidance.Afterdeclaringbankruptcyduringtherecessionof2008,GMisbackontrackthankstoitsembraceofLutz'sphilosophy.
WhenLutzgotintotheautobusinessintheearlysixties,CEOsknewthatifyoucapturedthepublic'simaginationwithgreatcars,themoneywouldfollow.Thecarguysheldsway,andGMdominatedwithbold,creativeleadershipandiconicbrandslikeCadillac,Buick,Pontiac,Oldsmobile,GMC,andChevrolet.
ButthenGM'sleadershipbegantoputtheirfaithinanalysis,determinedtoeliminatethe"waste"and"personalityworship"ofthebygonecreativeleaders.Managementgottoosmartforitsowngood.Withthebeancountersfirmlyincharge,carmakers(andmuchofAmericanindustry)losttheirsingle-mindedfocusonproductexcellence.Declinefollowed.
Lutz'scommonsenselessons(withageneroushelpingoffascinatinganecdotes)willinspirereadersatanycompanyfacingthebeancounteranalysis-paralysismenace.

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